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adidas water bottle
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,692.3avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.0%90-day search growth — must beat 0% to launch
Avg price
Okay£10.22avg listing price — sweet spot $15–$100
Market size
Okay£166K£166K/yr · 374K searches
Price range
Bad£3.84–£17.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand