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Adidas Water Bottle

Fail

The top 5 brands take 100% of clicks, so Adidas Water Bottle is a Fail.

Flapen Score
44
44 / 100
Ranks 570 of 792 Sports & Outdoors niches · −6 vs the category median of 50
Market size
£166K/yr374K searches / yr
90-day growth
+9.0%search demand this quarter
Competition
57%top-5 click share · 4 brands · 72 sellers

Flapen Score

Adidas Water Bottle against its category

The dotted line is the Sports & Outdoors average. Past it, Adidas Water Bottle is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adidas Water Bottle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Adidas Water Bottle 374K times last year and spent an estimated £166K. All 4 brands take every click. Demand peaks in Aug–Sep–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 374K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £166K a year.

Searches, last 12 months
374K
Growth, 90 days vs prior 90
+9.0%
Conversion, latest week
4.3%
Market size, estimated
£166Ka year
Peak month
September3.1× the quietest month
Top search term
nike water bottle190K searches a year

02 · Price

A sale here is worth £10.22.

Listings sell for £10.22 on average, from £3.84 to £17.39. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £10.22 that is £5K to £8K a year per listing.

Average price
£10.22under the $15 to $100 sweet spot
Price range
£3.84–£17.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #301 within Cycling. It carries 2,692 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#301in Cycling
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,692per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Adidas Water Bottle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£33K£50K£66K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

72

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

0%

  • NIKE90%
  • adidas7%
  • Science in Sport2%
  • Under Armour1%

Demand

Adidas Water Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Adidas Water Bottle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nike water bottle190K/yr
  • nike bottle41K/yr
  • nike water bottles sport28K/yr
  • squeeze water bottle18K/yr
  • water bottle nike18K/yr
  • nike sports bottle15K/yr
  • nike drinks bottle14K/yr
  • nike refuel water bottle6K/yr
  • nike water bottles6K/yr
  • water bottle squeeze4K/yr

Reviews and returns

What reviews say buyers love and hate about Adidas Water Bottle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof20%

Everytime after I squeeze the bottle for a sip it leaks a lot making a mess everywhere

It leaks

Leakes

Durability11%−0.11

First one broke before using the second

it keeps breaking

I've had two of these break in the same way now

Quality-Overall10%−0.05

poor structural quality

Rubbish quality, dont waster your money

Awful quality

Value For Money6%+0.73

More expensive than normal water bottles

Not worth the money

I thought it was a bit pricey for what appears to be a standard plastic sports bottle

Size-Overall6%+1.38

Its bigger than expected

Not the size stated, really small and flimsy

I ended up returning it as it's far too big for a school bag

Love

Leak-Proof22%

Does not leak

Good size, no leaks

Leak proof

Size-Overall15%+1.38

Great size

Great size for school

Fits fine in any cup holder I've used

Quality-Overall11%−0.05

very good bottle

Excellent product

it is reliable

Value For Money10%+0.73

Worth the price

Good value for money

Good for price

Ease Of Use7%

Easy to use

easily filled from tap

Simple and reliable

Return

0.1% Return rate 41% Fixable by listing

Size-Overall33%▆▇▇▇▂█

Its bigger than expected

Not the size stated, really small and flimsy

I ended up returning it as it's far too big for a school bag

Leak-Proof25%▅▃▃▃█▅

Everytime after I squeeze the bottle for a sip it leaks a lot making a mess everywhere

It leaks

Leakes

Durability13%█▅▄▃█▆

First one broke before using the second

it keeps breaking

I've had two of these break in the same way now

Defective Material/Parts6%▁██▁▂▁
Quality-Overall4%█▁▂▁▄▂

poor structural quality

Rubbish quality, dont waster your money

Awful quality

FAQ

Common Adidas Water Bottle questions

Answered from the same tracked data.