Abs
weak search conversion (1.0%) — Abs doesn't clear our bar today.
Flapen Score
Is Abs profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Abs is a £388K/yr Amazon United Kingdom market (944K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 45/100.
Abs: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -0.8% over the last 90 days and 1.0% of searches end in a purchase.
£388K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 10 products
Top Abs products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Body Sculpture BB6000 Ab Trimmer
- Price
- £23.67
- Rating
- 4.3/5
- Reviews
- 2,877
- Age
- 17y ago
ZELUS Ab Machine for Home Gym Core Strength Training Equipment for Home Fitness Ab Crunch Coaster with 4 Intensities and Digital Display Foldable Core Trainer for Abdominal 150 kg Capacity
- Price
- £78.00
- Rating
- 4.3/5
- Reviews
- 77
- Age
- 4y ago
MERACH Ab Machine Abs Workout Equipment Adjustable Ab Trainer Machine for Abs Workout at Home Gym Foldable Knee Protection(Pink)
- Price
- £60.46
- Rating
- 4.6/5
- Reviews
- 1,893
- Age
- 1y ago
MERACH Ab Machine Abs Workout Equipment Adjustable Ab Trainer Machine for Abs Workout at Home Gym Foldable Knee Protection(Blue)
- Price
- £64.94
- Rating
- 4.6/5
- Reviews
- 1,893
- Age
- 1y ago
RELIFE REBUILD YOUR LIFE AB Workout Machine Abdominal Trainer Foldable Ab Cruncher Strength Training Equipment for Home Gym 180kg
- Price
- £45.50
- Rating
- 4.3/5
- Reviews
- 225
- Age
- 1y ago
Trending
90-day click momentumZELUS Ab Machine for Home Gym Core Strength Training Equipment for Home Fitness Ab Crunch Coaster with 4 Intensities and Digital Display Foldable Core Trainer for Abdominal 150 kg Capacity
- Price
- £78.00
- Rating
- 4.3/5
- Reviews
- 77
- Age
- 4y ago
EVOLAND Vibration Plate Exercise Machine Fitness Vibration Trainer
- Price
- £48.79
- Rating
- 4.6/5
- Reviews
- 2,126
- Age
- 7y ago
Ab Machine Adjustable Ab Workout Equipment for Home Gym Foldable Ab Trainer Machine Strength Training Exercise Equipment Core & Ab Trainer Machine for Body Shaping
- Price
- £48.58
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 6mo ago
Abdominal Trainer Sit-Up Training Equipment Bodybuilding Expander Full Body Trainer for Home 6 Tubes Elastic Pull Rope Multifunctional Leg Fitness Weight Loss Training Yoga (PURPLE)
- Price
- £9.52
- Rating
- 3.8/5
- Reviews
- 152
- Age
- 9mo ago
RELIFE REBUILD YOUR LIFE AB Workout Machine Abdominal Trainer Foldable Ab Cruncher Strength Training Equipment for Home Gym 180kg
- Price
- £45.50
- Rating
- 4.3/5
- Reviews
- 225
- Age
- 1y ago
Newest
by launch dateAb Machine Adjustable Ab Workout Equipment for Home Gym Foldable Ab Trainer Machine Strength Training Exercise Equipment Core & Ab Trainer Machine for Body Shaping
- Price
- £48.58
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 6mo ago
Abdominal Trainer Sit-Up Training Equipment Bodybuilding Expander Full Body Trainer for Home 6 Tubes Elastic Pull Rope Multifunctional Leg Fitness Weight Loss Training Yoga (PURPLE)
- Price
- £9.52
- Rating
- 3.8/5
- Reviews
- 152
- Age
- 9mo ago
RELIFE REBUILD YOUR LIFE AB Workout Machine Abdominal Trainer Foldable Ab Cruncher Strength Training Equipment for Home Gym 180kg
- Price
- £45.50
- Rating
- 4.3/5
- Reviews
- 225
- Age
- 1y ago
MERACH Ab Machine Abs Workout Equipment Adjustable Ab Trainer Machine for Abs Workout at Home Gym Foldable Knee Protection(Pink)
- Price
- £60.46
- Rating
- 4.6/5
- Reviews
- 1,893
- Age
- 1y ago
MERACH Ab Machine Abs Workout Equipment Adjustable Ab Trainer Machine for Abs Workout at Home Gym Foldable Knee Protection(Blue)
- Price
- £64.94
- Rating
- 4.6/5
- Reviews
- 1,893
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 falling
Sellers
25
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
9%
- Body Sculpture53%
- ZELUS14%
- MERACH12%
- RELIFE REBUILD YOUR LIFE4%
- ABFLEX3%
- TYRSEN3%
- Open — no brand owns it (3 brands, 9%)
Abs demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Abs search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- ab machine71K/yr
- abs82K/yr
- ab trainer41K/yr
- abs machine33K/yr
- abdominal trainer35K/yr
- stomach exercise equipment31K/yr
- ab cruncher28K/yr
- abb28K/yr
- ab trainer machine13K/yr
- abs trainer17K/yr
What reviews say buyers love and hate about Abs
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Easy to use”
“Amazing quality feels sturdy”
“Worth the money”
“Good exercise”
“Does what it says”
What buyers complain about
66% of reviews“Broke quickly”
“would probably buy a different brand as this is low quality”
“Flimsy product”
“The only thing I would say is the instructions weren't the best”
“This is not fit for purpose”
Abs return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
10%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Abs questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
