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Abs

Fail

Buyers convert on only 1.0% of searches, so Abs is a Fail.

Flapen Score
45
45 / 100
Ranks 543 of 792 Sports & Outdoors niches · −5 vs the category median of 50
Market size
£388K/yr944K searches / yr
90-day growth
-0.8%search demand this quarter
Competition
84%top-5 click share · 9 brands · 25 sellers

Flapen Score

Abs against its category

The dotted line is the Sports & Outdoors average. Past it, Abs is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Abs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Abs 944K times last year and spent an estimated £388K. The top 5 brands take 88% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 944K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £388K a year.

Searches, last 12 months
944K
Growth, 90 days vs prior 90
-0.8%
Conversion, latest week
1.0%
Market size, estimated
£388Ka year
Peak month
May1.4× the quietest month
Top search term
ab machine71K searches a year

02 · Price

A sale here is worth £41.93.

Listings sell for £41.93 on average, from £8.71 to £78.00. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £41.93 that is £31K to £42K a year per listing.

Average price
£41.93inside the $15 to $100 sweet spot
Price range
£8.71–£78.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£31K–£42K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #65 within Fitness. It carries 2,364 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
3.9%
Average rank
#65in Fitness
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,364per listing
Listings tracked
10

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Abs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£58K£116K£174K£233K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

25

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

9%

  • Body Sculpture53%
  • ZELUS14%
  • MERACH12%
  • RELIFE REBUILD YOUR LIFE4%
  • ABFLEX3%
  • TYRSEN3%
  • Open — no brand owns it (3 brands, 9%)

Demand

Abs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Abs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ab machine71K/yr
  • abs82K/yr
  • ab trainer41K/yr
  • abs machine33K/yr
  • abdominal trainer35K/yr
  • stomach exercise equipment31K/yr
  • ab cruncher28K/yr
  • abb28K/yr
  • ab trainer machine13K/yr
  • abs trainer17K/yr

Reviews and returns

What reviews say buyers love and hate about Abs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.24

Broke quickly

Didnt last

already falling apart

Quality-Overall17%−0.07

would probably buy a different brand as this is low quality

Poor quality, doesnt feel sturdy

Not good quality

Strength8%−0.10

Flimsy product

Too weak

Not strong enough

Instructions/User Manual/Troubleshooting6%−0.05

The only thing I would say is the instructions weren't the best

the instructions weren't clear on which specific screws went with which part

It doesn't come with any instructions

Size-Overall5%−0.03

This is not fit for purpose

a bit short

Too small

Love

Ease Of Use21%+1.77

Easy to use

Great for beginners to get used too

Its easy to use and store

Quality-Overall18%−0.07

Amazing quality feels sturdy

Excellent product

Great product very pleased with purchase

Value For Money16%+1.08

Worth the money

Excellent value for money

Good value

Exercise/Sports Suitability8%+0.72

Good exercise

Easy exerciser

Good simple exerciser

Advertised Vs Actual Product6%+0.18

Does what it says

It does what it should

As described

Return

1.2% Return rate 10% Fixable by listing

Functionality-Overall15%▅▅█▅▃▄
Defective Material/Parts13%▆█▄▆▇▅
Durability13%█▄▆▆█▃

Broke quickly

Didnt last

already falling apart

Quality-Overall12%▅▄▄▃▅█

would probably buy a different brand as this is low quality

Poor quality, doesnt feel sturdy

Not good quality

Strap/String Quality6%▆█▆▅▇▄

.foot strap broke

Short strings on it so doesnt stretch well

the foot strap keeps coming off

FAQ

Common Abs questions

Answered from the same tracked data.