Abs
FailBuyers convert on only 1.0% of searches, so Abs is a Fail.
- Flapen Score
- 45 / 100Ranks 543 of 792 Sports & Outdoors niches · −5 vs the category median of 5045
- Market size
- £388K/yr944K searches / yr
- 90-day growth
- -0.8%search demand this quarter
- Competition
- 84%top-5 click share · 9 brands · 25 sellers
Flapen Score
Abs against its category
The dotted line is the Sports & Outdoors average. Past it, Abs is stronger. Inside it, weaker.
Market
The Abs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Abs 944K times last year and spent an estimated £388K. The top 5 brands take 88% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 944K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £388K a year.
- Searches, last 12 months
- 944K
- Growth, 90 days vs prior 90
- -0.8%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £388Ka year
- Peak month
- May1.4× the quietest month
- Top search term
- ab machine71K searches a year
02 · Price
A sale here is worth £41.93.
Listings sell for £41.93 on average, from £8.71 to £78.00. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £41.93 that is £31K to £42K a year per listing.
- Average price
- £41.93inside the $15 to $100 sweet spot
- Price range
- £8.71–£78.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £31K–£42K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #65 within Fitness. It carries 2,364 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 90%
- Out of stock, average day
- 3.9%
- Average rank
- #65in Fitness
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,364per listing
- Listings tracked
- 10
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Abs products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Body Sculpture BB6000 Ab Trimmer
- Price
- £23.67
- Rating
- 4.3/5
- Reviews
- 2,877
- Age
- 17y ago

ZELUS Ab Machine for Home Gym Core Strength Training Equipment for Home Fitness Ab Crunch Coaster with 4 Intensities and Digital Display Foldable Core Trainer for Abdominal 150 kg Capacity
- Price
- £78.00
- Rating
- 4.3/5
- Reviews
- 77
- Age
- 4y ago

MERACH Ab Machine Abs Workout Equipment Adjustable Ab Trainer Machine for Abs Workout at Home Gym Foldable Knee Protection(Pink)
- Price
- £60.46
- Rating
- 4.6/5
- Reviews
- 1,893
- Age
- 1y ago

MERACH Ab Machine Abs Workout Equipment Adjustable Ab Trainer Machine for Abs Workout at Home Gym Foldable Knee Protection(Blue)
- Price
- £64.94
- Rating
- 4.6/5
- Reviews
- 1,893
- Age
- 1y ago

RELIFE REBUILD YOUR LIFE AB Workout Machine Abdominal Trainer Foldable Ab Cruncher Strength Training Equipment for Home Gym 180kg
- Price
- £45.50
- Rating
- 4.3/5
- Reviews
- 225
- Age
- 1y ago
Trending
estimated 90-day click momentum
ZELUS Ab Machine for Home Gym Core Strength Training Equipment for Home Fitness Ab Crunch Coaster with 4 Intensities and Digital Display Foldable Core Trainer for Abdominal 150 kg Capacity
- Price
- £78.00
- Rating
- 4.3/5
- Reviews
- 77
- Age
- 4y ago

EVOLAND Vibration Plate Exercise Machine Fitness Vibration Trainer
- Price
- £48.79
- Rating
- 4.6/5
- Reviews
- 2,126
- Age
- 7y ago

Ab Machine Adjustable Ab Workout Equipment for Home Gym Foldable Ab Trainer Machine Strength Training Exercise Equipment Core & Ab Trainer Machine for Body Shaping
- Price
- £48.58
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 6mo ago

Abdominal Trainer Sit-Up Training Equipment Bodybuilding Expander Full Body Trainer for Home 6 Tubes Elastic Pull Rope Multifunctional Leg Fitness Weight Loss Training Yoga (PURPLE)
- Price
- £9.52
- Rating
- 3.8/5
- Reviews
- 152
- Age
- 9mo ago

RELIFE REBUILD YOUR LIFE AB Workout Machine Abdominal Trainer Foldable Ab Cruncher Strength Training Equipment for Home Gym 180kg
- Price
- £45.50
- Rating
- 4.3/5
- Reviews
- 225
- Age
- 1y ago
Newest
by launch date
Ab Machine Adjustable Ab Workout Equipment for Home Gym Foldable Ab Trainer Machine Strength Training Exercise Equipment Core & Ab Trainer Machine for Body Shaping
- Price
- £48.58
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 6mo ago

Abdominal Trainer Sit-Up Training Equipment Bodybuilding Expander Full Body Trainer for Home 6 Tubes Elastic Pull Rope Multifunctional Leg Fitness Weight Loss Training Yoga (PURPLE)
- Price
- £9.52
- Rating
- 3.8/5
- Reviews
- 152
- Age
- 9mo ago

RELIFE REBUILD YOUR LIFE AB Workout Machine Abdominal Trainer Foldable Ab Cruncher Strength Training Equipment for Home Gym 180kg
- Price
- £45.50
- Rating
- 4.3/5
- Reviews
- 225
- Age
- 1y ago

MERACH Ab Machine Abs Workout Equipment Adjustable Ab Trainer Machine for Abs Workout at Home Gym Foldable Knee Protection(Pink)
- Price
- £60.46
- Rating
- 4.6/5
- Reviews
- 1,893
- Age
- 1y ago

MERACH Ab Machine Abs Workout Equipment Adjustable Ab Trainer Machine for Abs Workout at Home Gym Foldable Knee Protection(Blue)
- Price
- £64.94
- Rating
- 4.6/5
- Reviews
- 1,893
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
25
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
9%
- Body Sculpture53%
- ZELUS14%
- MERACH12%
- RELIFE REBUILD YOUR LIFE4%
- ABFLEX3%
- TYRSEN3%
- Open — no brand owns it (3 brands, 9%)
Demand
Abs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Abs search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ab machine71K/yr
- abs82K/yr
- ab trainer41K/yr
- abs machine33K/yr
- abdominal trainer35K/yr
- stomach exercise equipment31K/yr
- ab cruncher28K/yr
- abb28K/yr
- ab trainer machine13K/yr
- abs trainer17K/yr
Reviews and returns
What reviews say buyers love and hate about Abs
We read the reviews and the return reasons for every product selling here.
“Broke quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Abs questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









