abs
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Avg price
Incredible£41.93avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great£8.71–£78.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£388K£388K/yr · 944K searches
Review moat
Okay2,364.4avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, abs is a £388K/yr Amazon United Kingdom market (944K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
abs market data
- Units sold / yr
- 8K–10K
- avg 750–1,000/product
- Revenue / yr
- £335K–£419K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #65
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 90%
- Out of stock
- 3.9%
- Avg brand age
- 32 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
25
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
9%
- Body Sculpture53%
- ZELUS14%
- MERACH12%
- RELIFE REBUILD YOUR LIFE4%
- ABFLEX3%
- TYRSEN3%
- Open — no brand owns it (3 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top abs search terms
- ab machine71K/yr
- abs82K/yr
- ab trainer41K/yr
- abs machine33K/yr
- abdominal trainer35K/yr
- stomach exercise equipment31K/yr
- ab cruncher28K/yr
- abb28K/yr
- ab trainer machine13K/yr
- abs trainer17K/yr
Top abs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Body Sculpture BB6000 Ab Trimmer
Body Sculpture£23.674.3★2,877 rev
ZELUS Ab Machine for Home Gym Core Strength Training Equipment for Home Fitness Ab Crunch Coaster with 4 Intensities and Digital Display Foldable Core Trainer for Abdominal 150 kg Capacity
ZELUS£78.004.3★77 rev
MERACH Ab Machine Abs Workout Equipment Adjustable Ab Trainer Machine for Abs Workout at Home Gym Foldable Knee Protection(Pink)
MERACH£60.464.6★1,893 rev
MERACH Ab Machine Abs Workout Equipment Adjustable Ab Trainer Machine for Abs Workout at Home Gym Foldable Knee Protection(Blue)
MERACH£64.944.6★1,893 rev
RELIFE REBUILD YOUR LIFE AB Workout Machine Abdominal Trainer Foldable Ab Cruncher Strength Training Equipment for Home Gym 180kg
RELIFE REBUILD YOUR LIFE£45.504.3★225 rev
Newest
by launch date
Ab Machine Adjustable Ab Workout Equipment for Home Gym Foldable Ab Trainer Machine Strength Training Exercise Equipment Core & Ab Trainer Machine for Body Shaping
TYRSEN£48.5814 rev
Abdominal Trainer Sit-Up Training Equipment Bodybuilding Expander Full Body Trainer for Home 6 Tubes Elastic Pull Rope Multifunctional Leg Fitness Weight Loss Training Yoga (PURPLE)
SSUZONE£9.52152 rev
RELIFE REBUILD YOUR LIFE AB Workout Machine Abdominal Trainer Foldable Ab Cruncher Strength Training Equipment for Home Gym 180kg
RELIFE REBUILD YOUR LIFE£45.50225 rev
MERACH Ab Machine Abs Workout Equipment Adjustable Ab Trainer Machine for Abs Workout at Home Gym Foldable Knee Protection(Pink)
MERACH£60.461,893 rev
MERACH Ab Machine Abs Workout Equipment Adjustable Ab Trainer Machine for Abs Workout at Home Gym Foldable Knee Protection(Blue)
MERACH£64.941,893 rev
Trending
90-day click momentumZELUS Ab Machine for Home Gym Core Strength Training Equipment for Home Fitness Ab Crunch Coaster with 4 Intensities and Digital Display Foldable Core Trainer for Abdominal 150 kg Capacity
ZELUS£78.004.3★
EVOLAND Vibration Plate Exercise Machine Fitness Vibration Trainer
EVOLAND£48.794.6★
Ab Machine Adjustable Ab Workout Equipment for Home Gym Foldable Ab Trainer Machine Strength Training Exercise Equipment Core & Ab Trainer Machine for Body Shaping
TYRSEN£48.584.8★
Abdominal Trainer Sit-Up Training Equipment Bodybuilding Expander Full Body Trainer for Home 6 Tubes Elastic Pull Rope Multifunctional Leg Fitness Weight Loss Training Yoga (PURPLE)
SSUZONE£9.523.8★
RELIFE REBUILD YOUR LIFE AB Workout Machine Abdominal Trainer Foldable Ab Cruncher Strength Training Equipment for Home Gym 180kg
RELIFE REBUILD YOUR LIFE£45.504.3★
What buyers say about abs
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Amazing quality feels sturdy”
“Worth the money”
“Good exercise”
“Does what it says”
“It really does work”
“Durable”
“Easy to use definatly not noisy well worth the money good communication would buy again excellent service arrived on time”
“I like the compact size as it fits neately under under the sofa”
“comfortable”
What buyers complain about
“Broke quickly”
“would probably buy a different brand as this is low quality”
“Flimsy product”
“The only thing I would say is the instructions weren't the best”
“This is not fit for purpose”
“.foot strap broke”
“Its pretty poor for equipment which costs as much”
“a little noisy”
“achey sore legs”
“not practical for long use”
Top return reasons
Common questions
- Is abs profitable to sell on Amazon United Kingdom?
- The niche generates £388K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the abs niche?
- 9 brands and 25 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in abs?
- Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 1.2%.
- When does demand for abs peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the abs niche?
- Listings span £8.71–£78.00; the average listing price is £41.93 (sweet spot $15–$100). The average incumbent carries 2,364 reviews — the moat a new listing must climb.