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kitten food
Launch itA $1.9M/yr market growing +23.6% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£1.9M£1.9M/yr · 1.4M searches
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Growth
Good+23.6%90-day search growth — must beat 0% to launch
Avg price
Good£12.07avg listing price — sweet spot $15–$100
Review moat
Okay1,700.72avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.17–£23.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand