70
dog toys
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible£3.8M£3.8M/yr · 8.0M searches
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Price range
Good£2.03–£29.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.53avg listing price — sweet spot $15–$100
Review moat
Bad8,474.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand