Cat Hydration

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +168.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £375K a year.

Searches, last 12 months

191K

Growth, 90 days vs prior 90

+168.1%

Conversion, latest week

12.4%

Market size, estimated

£375Ka year

Top search term

oralade for dogs50K searches a year

Listings sell for £15.82 on average, from £3.83 to £39.83. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £15.82 that is £24K to £32K a year per listing.

Average price

£15.82inside the $15 to $100 sweet spot

Price range

£3.83–£39.83

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

1,500–2,000

Revenue per listing a year

£24K–£32K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

38% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #180 within Cats. It carries 305 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

38%

Prime listings

48%

Out of stock, average day

0.0%

Average rank

#180in Cats

Average rating

4.22 starsAmazon United Kingdom average 4.36 stars

Average reviews

305per listing

Listings tracked

21

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

47 months