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dog poo bags
Launch itA $4.3M/yr market growing +5.4% this quarter with returns at 0.1% — clears our launch bar.
Conversion
Incredible21.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£4.3M£4.3M/yr · 2.8M searches
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.93avg listing price — sweet spot $15–$100
Price range
Bad£1.41–£15.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad47,866.97avg incumbent reviews — the moat a new listing must climb