77
cat cooling mat
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Price range
Good£3.02–£49.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,224.66avg incumbent reviews — the moat a new listing must climb
Market size
Good£340K£340K/yr · 873K searches
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.86avg listing price — sweet spot $15–$100