Bones
brand-locked demand (top 5 brands take 100% of clicks) — Bones doesn't clear our bar today.
Flapen Score
Is Bones profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Bones is a £74K/yr Amazon United Kingdom market (544K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.
Bones: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -24.4% over the last 90 days and 1.3% of searches end in a purchase.
£74K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 9 products
Top Bones products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
WHIMZEES Rice Bone M/L 9 Pieces Dog Dental Stix Size M/L Dog Dental Sticks for Medium and Large Breeds Natural and Grain Free Rawhide-Free Vegetarian No Added Sugar
- Price
- £6.02
- Rating
- 4.6/5
- Reviews
- 4,971
- Age
- 10y ago
WHIMZEES Rice Bone M/L 20 Pieces Dog Dental Stix Size M/L Dog Dental Sticks for Medium and Large Breeds Natural and Grain Free Rawhide-Free Vegetarian No Added Sugar
- Price
- £13.37
- Rating
- 4.6/5
- Reviews
- 4,971
- Age
- 5y ago
WHIMZEES Natural Dental Dog Treats Rice Bone 1 x 50
- Price
- £34.94
- Rating
- 4.8/5
- Reviews
- 499
- Age
- 11y ago
Hollings Filled Bone Chkn 190g
- Price
- £1.61
- Rating
- 4.2/5
- Reviews
- 576
- Age
- 14y ago
Hollings Filled Bone with Venison Dog Chew Delicious Air Dried Long Lasting Bone for Adult Dogs Made with 100% Natural Ingredients (1 Count)
- Price
- £1.44
- Rating
- 4.3/5
- Reviews
- 1,175
- Age
- 14y ago
Trending
90-day click momentumHollings Filled Bone Chkn 190g
- Price
- £1.61
- Rating
- 4.2/5
- Reviews
- 576
- Age
- 14y ago
Hollings Mini Roast Bone For Adult Dogs 100% Natural & Healthy Air Dried Long Lasting Dog Bone Grain Free & No Rawhide (1 Count)
- Price
- £1.17
- Rating
- 4.0/5
- Reviews
- 1,018
- Age
- 14y ago
WHIMZEES Rice Bone M/L 9 Pieces Dog Dental Stix Size M/L Dog Dental Sticks for Medium and Large Breeds Natural and Grain Free Rawhide-Free Vegetarian No Added Sugar
- Price
- £6.02
- Rating
- 4.6/5
- Reviews
- 4,971
- Age
- 10y ago
The Regal Mutt - Rice Bones for Dogs - Bag of 15
- Price
- £13.62
- Rating
- 3.9/5
- Reviews
- 37
- Age
- 6y ago
Hollings Filled Smoked Shank Bone Dog Chew Delicious Air Dried Long Lasting Bone for Adult Dogs Made with 100% Natural Ingredients (1 Count)
- Price
- £2.75
- Rating
- 4.3/5
- Reviews
- 1,380
- Age
- 12y ago
Newest
by launch dateWHIMZEES Rice Bone M/L 20 Pieces Dog Dental Stix Size M/L Dog Dental Sticks for Medium and Large Breeds Natural and Grain Free Rawhide-Free Vegetarian No Added Sugar
- Price
- £13.37
- Rating
- 4.6/5
- Reviews
- 4,971
- Age
- 5y ago
The Regal Mutt - Rice Bones for Dogs - Bag of 20
- Price
- £16.42
- Rating
- 4.5/5
- Reviews
- 180
- Age
- 6y ago
The Regal Mutt - Rice Bones for Dogs - Bag of 15
- Price
- £13.62
- Rating
- 3.9/5
- Reviews
- 37
- Age
- 6y ago
WHIMZEES Rice Bone M/L 9 Pieces Dog Dental Stix Size M/L Dog Dental Sticks for Medium and Large Breeds Natural and Grain Free Rawhide-Free Vegetarian No Added Sugar
- Price
- £6.02
- Rating
- 4.6/5
- Reviews
- 4,971
- Age
- 10y ago
WHIMZEES Natural Dental Dog Treats Rice Bone 1 x 50
- Price
- £34.94
- Rating
- 4.8/5
- Reviews
- 499
- Age
- 11y ago
Competition: brands, sellers & click share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
28
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- WHIMZEES74%
- Hollings20%
- The Regal Mutt6%
Bones demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Bones search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bones302K/yr
- bone224K/yr
- rice bones for dog10K/yr
- rice bones5K/yr
- whimzees rice bones3K/yr
What reviews say buyers love and hate about Bones
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Great for dogs”
“Reasonable price”
“Good quality bone”
“- Very durable. he hasnt destroyed it yet”
“Good size”
What buyers complain about
77% of reviews“Cheap”
“They are quite large”
“not worth the money”
“Didnt smell nice”
“My dog is extremely allergic to Beef”
Common Bones questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
