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bones
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£1.17–£34.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,645.22avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.15avg listing price — sweet spot $15–$100
Market size
Bad£74K£74K/yr · 544K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.4%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand