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autarky dog food 12kg
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Avg price
Incredible£29.15avg listing price — sweet spot $15–$100
Price range
Great£7.76–£45.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good750avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£201K£201K/yr · 51K searches
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand