69
anti barking device
Worth a lookShows beatable incumbent ratings (3.4★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Competition
Great21%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great£17.75avg listing price — sweet spot $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Market size
Good£580K£580K/yr · 534K searches
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Good£3.38–£30.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,260.05avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.3%90-day search growth — must beat 0% to launch