Skip to content

Anti Barking Device

Pass

Anti Barking Device scores 69 out of 100, a Pass. Shoppers spend $580K a year here, search demand grew +8.3% this quarter, and returns run at 1.5% of orders.

Flapen Score
69
69 / 100
Top 2% of 875 Pet Supplies niches · +19 vs the category median of 50
Market size
£580K/yr534K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
21%top-5 click share · 41 brands · 67 sellers

Flapen Score

Anti Barking Device against its category

The dotted line is the Pet Supplies average. Past it, Anti Barking Device is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anti Barking Device market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anti Barking Device 534K times last year and spent an estimated £580K. The top 5 brands take 69% of clicks. Demand peaks in Jul–Aug. Flapen scores it 69 out of 100, a Pass.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 534K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £580K a year.

Searches, last 12 months
534K
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
6.1%
Market size, estimated
£580Ka year
Peak month
August1.9× the quietest month
Top search term
anti barking device for dogs142K searches a year

02 · Price

A sale here is worth £17.75.

Listings sell for £17.75 on average, from £3.38 to £30.92. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At £17.75 that is £2K to £4K a year per listing.

Average price
£17.75inside the $15 to $100 sweet spot
Price range
£3.38–£30.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 49.9% of listings are out of stock. The average listing ranks #92 within Collars, Harnesses & Leads. It carries 2,260 reviews at 3.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
88%
Out of stock, average day
49.9%
Average rank
#92in Collars, Harnesses & Leads
Average rating
3.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,260per listing
Listings tracked
108

04 · Newcomers

Amazon counts 11 of last year's 78 launches as successful.

78 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
78
Successful launches
11Amazon's first-year sales bar
Average brand age
33 months

Products

Top Anti Barking Device products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

£0£12K£23K£35K£46K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 rising

Sellers

67

Top-5 brand share

69%

Top 20: 92%

Top-5 click share

21%

Top 20: 49%

Open market

28%

  • QueenMew26%
  • Holercoco21%
  • Honey Paws12%
  • Kenmohuo5%
  • PcEoTllar5%
  • QEWEUUIE4%

Demand

Anti Barking Device search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.9×

Search terms

Top Anti Barking Device search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anti barking device for dogs142K/yr
  • dog barking deterrent devices73K/yr
  • training & behaviour aids for dogs46K/yr
  • dog barking device32K/yr
  • stop dog barking device24K/yr
  • stop barking dog device29K/yr
  • anti dog barking device20K/yr
  • anti bark21K/yr
  • ultrasonic dog barking device20K/yr
  • anti barking devices12K/yr

Reviews and returns

What reviews say buyers love and hate about Anti Barking Device

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall50%−0.64

Doesnt work very well

Doesn't work

Doesnt work as it supposed to

Value For Money10%+0.24

especially for price

it is just not worth the price

Expensive

Durability8%−0.07

Didnt last

Broke after 1 month

Now broken

Quality-Overall6%+1.00

Low quality product

Cheap and doesnt work properly

very cheaply made

Charging5%−0.03

Battery not rechargeable

Can't charge this device

Does not hold charge

Love

Quality-Overall18%+1.00

Excellent product

so the build quality seems fine

Good quality device

Value For Money13%+0.24

Worth every penny

Good value for money

EXCELLENT VALUE

Advertised Vs Actual Product11%+0.81

Works as advertised

Does what it says

Works as described

Ease Of Use11%+0.69

Comfortable to hold

Easy to use

very handy

Soothing/Teething6%+0.46

Keeps them calmer

She is much calmer and settled

our dog calmed down

Return

1.5% Return rate 21% Fixable by listing

Functionality-Overall50%▅▆▆▇██

Doesnt work very well

Doesn't work

Doesnt work as it supposed to

Size-Overall17%▇█▇▆▄▄

is quite big

Not fit for purpose

they are just far too small

Compatibility-Overall6%█▄▃▅▅▅

Didn't work on my dog

Doesnt work with my dog

no use fir my cocker spainel ir chow chow

Charging6%█▅▆▆▅▅

Battery not rechargeable

Can't charge this device

Does not hold charge

Defective Material/Parts6%▇▅▇▆█▆

FAQ

Common Anti Barking Device questions

Answered from the same tracked data.