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Dog Cooling Vest

Pass

Dog Cooling Vest scores 69 out of 100, a Pass. Shoppers spend $101K a year here, search demand grew >1,000% this quarter, and returns run at 1.4% of orders.

Filters Trending
Flapen Score
69
69 / 100
Top 2% of 875 Pet Supplies niches · +19 vs the category median of 50
Market size
£101K/yr466K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
33%top-5 click share · 23 brands · 52 sellers

Flapen Score

Dog Cooling Vest against its category

The dotted line is the Pet Supplies average. Past it, Dog Cooling Vest is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Cooling Vest market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Cooling Vest 466K times last year and spent an estimated £101K. The top 5 brands take 61% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 69 out of 100, a Pass.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 466K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
466K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.5%
Market size, estimated
£101Ka year
Peak month
July298.1× the quietest month
Top search term
dog cooling vest237K searches a year

02 · Price

A sale here is worth £14.32.

Listings sell for £14.32 on average, from £5.89 to £36.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £14.32 that is £1K to £4K a year per listing.

Average price
£14.32under the $15 to $100 sweet spot
Price range
£5.89–£36.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #25 within Clothing & Accessories. It carries 520 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
88%
Out of stock, average day
8.1%
Average rank
#25in Clothing & Accessories
Average rating
4.02 starsAmazon United Kingdom average 4.36 stars
Average reviews
520per listing
Listings tracked
52

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Dog Cooling Vest products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

52

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

33%

Top 20: 70%

Open market

32%

  • Petface26%
  • Elehui12%
  • Runmeihe9%
  • Lautus Pets7%
  • DOGZSTUFF7%
  • Ancol6%

Demand

Dog Cooling Vest search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 298.1×

Search terms

Top Dog Cooling Vest search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog cooling vest237K/yr
  • cooling vest for dogs39K/yr
  • dog cooling coat23K/yr
  • cooling jacket for dogs21K/yr
  • cooling coat for dogs15K/yr
  • dog cooling jacket14K/yr
  • cool coats for dogs14K/yr
  • cooling dog coat15K/yr
  • cool vest for dogs12K/yr
  • dogs cooling vest10K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Cooling Vest

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall47%−0.36

very long

too big

Sizing is inaccurate

Moist/Dry7%−0.03

It should arrive dry

Doesn't stay wet

Already wet

Quality-Overall6%+0.62

not as good as some of them

Bad quality

Rubbish

Stitch/Finish/Polish4%−0.07

Poor stitching

Velcro not stitched properly

stitching has come away

Heating4%+0.76

my three were really suffering with this heat

and he struggles more when it gets hot

Not effective in extreme heat

Love

Size-Overall24%−0.36

Good fit

good on length

True to size

Quality-Overall13%+0.62

Good quality and easy to put on

Really effective product

Excellent product

Pet Friendly10%

my dog loves it

Very good and keeps dog cool

Dog happy

Ease Of Use9%+0.63

Easy to use

easy to put on

Easy to put on and fits well

Value For Money8%+0.49

Good price

Excellent value

Money well spent

Return

1.4% Return rate 91% Fixable by listing

Size-Overall89%▁█▆█▇▇

very long

too big

Sizing is inaccurate

Quality-Overall2%▁▁▁▇█▄

not as good as some of them

Bad quality

Rubbish

Material Quality1%▁▁█▂▁▂

Just a cheap nylon vest

This vest is just a very thin piece of material

Moist/Dry1%▁▁▁▁▄█

It should arrive dry

Doesn't stay wet

Already wet

Thin1%▁▁▁▁█▆

FAQ

Common Dog Cooling Vest questions

Answered from the same tracked data.