55
smoke machine
Worth a lookShows a sweet-spot price point ($42.56 avg), but soft demand (-0.9% this quarter) keeps it on the watch list.
Avg price
Incredible£42.56avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great378.54avg incumbent reviews — the moat a new listing must climb
Price range
Great£5.77–£108.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Market size
Good£466K£466K/yr · 449K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand