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Flute

Maybe

Products sell for $34.94 on average, inside the sweet spot. But shoppers spend only $78K a year here, so Flute is a Maybe.

Flapen Score
56
56 / 100
Top 7% of 171 Musical Instruments & DJ niches · +12 vs the category median of 44
Market size
£78K/yr142K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
48%top-5 click share · 20 brands · 32 sellers

Flapen Score

Flute against its category

The dotted line is the Musical Instruments & DJ average. Past it, Flute is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flute market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flute 142K times last year and spent an estimated £78K. The top 5 brands take 60% of clicks. Demand peaks in Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
1.6%
Market size, estimated
£78Ka year
Peak month
December2.0× the quietest month
Top search term
flute95K searches a year

02 · Price

A sale here is worth £34.94.

Listings sell for £34.94 on average, from £4.46 to £91.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £34.94 that is £0 to £3K a year per listing.

Average price
£34.94inside the $15 to $100 sweet spot
Price range
£4.46–£91.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #16 within Musical Instruments & DJ. It carries 452 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#16in Musical Instruments & DJ
Average rating
4.02 starsAmazon United Kingdom average 4.36 stars
Average reviews
452per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Flute products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

32

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

48%

Top 20: 94%

Open market

34%

  • eRadius18%
  • FREEAMG14%
  • Eastar12%
  • SONICAKE10%
  • Yamaha6%
  • CONJURER6%

Demand

Flute search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Flute search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flute95K/yr
  • flute instrument25K/yr
  • wooden flute7K/yr
  • native american flute7K/yr
  • piccolo flute4K/yr
  • yamaha flute4K/yr

Reviews and returns

What reviews say buyers love and hate about Flute

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall32%−0.15

Mr. Very disappointed in the quality of this whistle

Absolute Rubbish

terrible quality

Tune Retention19%−0.15

the tuning doesnt quite match up

Its out of tune

Out of tune E note

Audio Quality12%−0.06

The sound quality is decent for the price – not professional

Dont even make a sound

sound seemed off then I noticed there were two untrimmed pegs inside

Noise Level7%+0.41

It makes that awful Recorder sound that Recorders make when a child doesn't have the faintest idea how to play one and just blows it continuously and enthusiastically

Functionality-Overall7%−0.09

doesn't work if you can believe it

Love

Quality-Overall33%−0.15

Really impressed with the quality of this recorder for the price

Good quality fur the Price

Amazing quality

Value For Money24%+2.88

Well worth the price

Good for value of money

Excellent value for money

Durability6%+0.24

durable

it's held up really well

Tune Retention5%−0.15

The shorter one may help the student play in tune

the tone is great

Audio Quality5%−0.06

Beautiful sound

The sound is clear

Return

1.3% Return rate 9% Fixable by listing

Audio Quality17%█▃▅▄▇▃

The sound quality is decent for the price – not professional

Dont even make a sound

sound seemed off then I noticed there were two untrimmed pegs inside

Functionality-Overall16%▁▇▃█▄▆

doesn't work if you can believe it

Quality-Overall14%▇▁▇▅▁█

Mr. Very disappointed in the quality of this whistle

Absolute Rubbish

terrible quality

Defective Material/Parts14%▃█▃▅▆▄

Came with 3 screw parts missing so lower register wont play

Tune Retention9%▄▁█▁▇▁

the tuning doesnt quite match up

Its out of tune

Out of tune E note

FAQ

Common Flute questions

Answered from the same tracked data.