Earphones Wired

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.

Searches, last 12 months

3.1M

Growth, 90 days vs prior 90

-1.0%

Conversion, latest week

5.1%

Market size, estimated

£1.7Ma year

Peak month

February1.5× the quietest month

Top search term

wired earphones642K searches a year

Listings sell for £10.89 on average, from £2.80 to £68.59. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At £10.89 that is £33K to £44K a year per listing.

Average price

£10.89under the $15 to $100 sweet spot

Price range

£2.80–£68.59

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

3,000–4,000

Revenue per listing a year

£33K–£44K

Returns

1.5%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #155 within Musical Instruments & DJ. It carries 8,560 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#155in Musical Instruments & DJ

Average rating

3.98 starsAmazon United Kingdom average 4.36 stars

Average reviews

8,560per listing

Listings tracked

50

19 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

19

Successful launches

12Amazon's first-year sales bar

Average brand age

43 months