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Earphones Wired

Pass

Earphones Wired scores 69 out of 100, a Pass. Shoppers spend $1.7M a year here, demand is soft, at -1.0% this quarter, and returns run at 1.5% of orders.

Flapen Score
69
69 / 100
Top 1% of 171 Musical Instruments & DJ niches · +25 vs the category median of 44
Market size
£1.7M/yr3.1M searches / yr
90-day growth
-1.0%search demand this quarter
Competition
38%top-5 click share · 34 brands · 98 sellers

Flapen Score

Earphones Wired against its category

The dotted line is the Musical Instruments & DJ average. Past it, Earphones Wired is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Earphones Wired market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Earphones Wired 3.1M times last year and spent an estimated £1.7M. The top 5 brands take 41% of clicks. Demand peaks in Feb. Flapen scores it 69 out of 100, a Pass.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.

Searches, last 12 months
3.1M
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
5.1%
Market size, estimated
£1.7Ma year
Peak month
February1.5× the quietest month
Top search term
wired earphones642K searches a year

02 · Price

A sale here is worth £10.89.

Listings sell for £10.89 on average, from £2.80 to £68.59. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At £10.89 that is £33K to £44K a year per listing.

Average price
£10.89under the $15 to $100 sweet spot
Price range
£2.80–£68.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
3,000–4,000
Revenue per listing a year
£33K–£44K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #155 within Musical Instruments & DJ. It carries 8,560 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#155in Musical Instruments & DJ
Average rating
3.98 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,560per listing
Listings tracked
50

04 · Newcomers

Amazon counts 12 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
12Amazon's first-year sales bar
Average brand age
43 months

Products

Top Earphones Wired products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£52K£105K£157K£210K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 rising

Sellers

98

Top-5 brand share

41%

Top 20: 88%

Top-5 click share

38%

Top 20: 75%

Open market

53%

  • Blukar11%
  • JISWK10%
  • Bxlive8%
  • Sony6%
  • AEAOA6%
  • LORELEI5%

Demand

Earphones Wired search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.5×

Search terms

Top Earphones Wired search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wired earphones642K/yr
  • wired headphones768K/yr
  • headphones wired637K/yr
  • earphones wired389K/yr
  • wired earbuds188K/yr
  • in ear headphones wired74K/yr
  • earbuds wired39K/yr
  • over ear headphones wired60K/yr
  • 3.5mm headphones38K/yr
  • ear buds wired38K/yr

Reviews and returns

What reviews say buyers love and hate about Earphones Wired

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.27

Stopped working after a few uses

Broke quickly

Didn't last

Quality-Overall14%+0.31

Cheap quality

Rubbish quality

Awful quality

Audio Quality11%+1.72

Bad sound

very distorted sound

Sound is horrible

Functionality-Overall7%−0.10

Not workint

Did not work

DOES NOT WORK AS INTENDED

Connectivity-Overall6%−0.06

Constantly disconnects

Connection is awful

Awful connectivity

Love

Audio Quality26%+1.72

The sound is adequate

Amazing sound

Clear sound

Value For Money18%+1.72

Money well spent

Good buy for the money

Excellent headphones for the price

Quality-Overall17%+0.31

Overall Quality: A solid

These earphones feel very good quality

Amazing quality

Comfort-Overall4%+0.33

Very Comfortable

comfortable for long periods of time

Light weight and comfortable to wear

Advertised Vs Actual Product3%+0.21

Works as advertised

Exactly as expected

Works as intended

Return

1.5% Return rate 14% Fixable by listing

Compatibility-Overall18%██▆▇▇▇
Functionality-Overall14%█▆█▇▇▇

Not workint

Did not work

DOES NOT WORK AS INTENDED

Size-Overall12%▇█▆▆▆▇

Very small

Too large

Doesn't fit

Audio Quality12%▇███▇▆

Bad sound

very distorted sound

Sound is horrible

Connectivity-Overall10%▇▆▇███

Constantly disconnects

Connection is awful

Awful connectivity

FAQ

Common Earphones Wired questions

Answered from the same tracked data.