Drum Kit
MaybeThe top 5 brands take only 50% of clicks. But buyers convert on only 0.6% of searches, so Drum Kit is a Maybe.
- Flapen Score
- 59 / 100Top 3% of 171 Musical Instruments & DJ niches · +15 vs the category median of 4459
- Market size
- £637K/yr1.1M searches / yr
- 90-day growth
- -7.5%search demand this quarter
- Competition
- 33%top-5 click share · 35 brands · 59 sellers
Flapen Score
Drum Kit against its category
The dotted line is the Musical Instruments & DJ average. Past it, Drum Kit is stronger. Inside it, weaker.
Market
The Drum Kit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Drum Kit 1.1M times last year and spent an estimated £637K. The top 5 brands take 50% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £637K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -7.5%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £637Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- drum kit224K searches a year
02 · Price
A sale here is worth £89.84.
Listings sell for £89.84 on average, from £6.90 to £294.06. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £89.84 that is £9K to £22K a year per listing.
- Average price
- £89.84inside the $15 to $100 sweet spot
- Price range
- £6.90–£294.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £9K–£22K
- Returns
- 1.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 15.5% of listings are out of stock. The average listing ranks #47 within Musical Instruments & DJ. It carries 577 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 60%
- Out of stock, average day
- 15.5%
- Average rank
- #47in Musical Instruments & DJ
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 577per listing
- Listings tracked
- 58
04 · Newcomers
Amazon counts 2 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Drum Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
VISIONDRUM Compact Mesh Electronic Drum Set for Kids & Adults Black
- Price
- £165.79
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 3y ago

m zimoon Kids Drum Kit Junior Jazz Drum Set Toddler Toy 5 Drums with Stool
- Price
- £34.02
- Rating
- 3.8/5
- Reviews
- 591
- Age
- 5y ago

CAHAYA Electric Drum Set Kit - Portable Electronic Drum with Quiet Mesh 8 Dual Zone Snare 350 Sounds 25 Drum Kits and USB/MIDI Compatibility and Headphones for Kids Adult Beginners as Gift
- Price
- £175.25
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 1y ago

Donner DED-80 Electric Drum Kit Electronic Drum Sets for Beginner with 4 Quiet Mesh Drum Pads 2 Switch Pedal 180+ Sounds Throne On-Ear Headphones Sticks and Melodics Lessons Included
- Price
- £167.55
- Rating
- 4.4/5
- Reviews
- 1,881
- Age
- 4y ago

LALAHO Electric Drum Kit Electronic Drum Kit with USB MIDI Type-C Charging Built-in Metronome Record & Headphone Mode Sticks Stool 150 Sounds 64 Polyphony 10 Demos & 10 Kits for Beginner
- Price
- £138.57
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 10mo ago
Trending
90-day click momentum
GarveeLife 5-Piece Junior Drum Kit for Kids Complete Beginner Percussion Starter Set with Snare Cymbals Stool & Sticks (Yellow)
- Price
- £124.71
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Childrens 5-Piece Beginner Drum Kit Complete Junior Percussion Set Including Snare Cymbals Drumsticks & Stool (Blue)
- Price
- £112.42
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 3mo ago

Evans Drum Heads - G2 Clear Tom Drumhead 8 Inch
- Price
- £14.24
- Rating
- 4.5/5
- Reviews
- 719
- Age
- 16y ago

Music Alley Junior Drum Kit with Drum Stool & Drumsticks
- Price
- £60.23
- Rating
- 4.5/5
- Reviews
- 5,725
- Age
- 9y ago

Pyle Drum Kit Kids Drum set Junior Acoustic Drums for Kids Ages 3-12 Beginner Child Drummer Kits w/Adjustable Padded Seat/Lightweight Drumsticks/Silencing Pads Wood and metal Easy to Assemble
- Price
- £76.16
- Rating
- 4.4/5
- Reviews
- 352
- Age
- 3y ago
Newest
by launch date
Childrens 5-Piece Beginner Drum Kit Complete Junior Percussion Set Including Snare Cymbals Drumsticks & Stool (Blue)
- Price
- £112.42
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 3mo ago

GarveeLife 5-Piece Junior Drum Kit for Kids Complete Beginner Percussion Starter Set with Snare Cymbals Stool & Sticks (Yellow)
- Price
- £124.71
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

LALAHO Electric Drum Kit Electronic Drum Kit with USB MIDI Type-C Charging Built-in Metronome Record & Headphone Mode Sticks Stool 150 Sounds 64 Polyphony 10 Demos & 10 Kits for Beginner
- Price
- £138.57
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 10mo ago

Drum Kit for Toddlers 3-5 Kids Jazz Drum Sets with 5 Drums Light up Toys
- Price
- £34.26
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 1y ago

Drum Kit for Toddlers 3-5 Kids Jazz Drum Sets with 5 Drums Light up Toys
- Price
- £42.44
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
35 rising
Sellers
59
Top-5 brand share
50%
Top 20: 89%
Top-5 click share
33%
Top 20: 69%
Open market
45%
- gear4music14%
- Donner13%
- m zimoon8%
- LALAHO8%
- CAHAYA7%
- Music Alley5%
Demand
Drum Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Drum Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- drum kit224K/yr
- drum123K/yr
- electric drum kit184K/yr
- drums97K/yr
- electronic drum kit82K/yr
- drum set58K/yr
- kids drum kit66K/yr
- electronic drums40K/yr
- drums & percussion29K/yr
- electric drum kits for adults36K/yr
Reviews and returns
What reviews say buyers love and hate about Drum Kit
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Sound needs to be a bit more acoustic and realistic
Sound quality a little off
sound rubbish
Foot pedal does not fit onto drum base
They are small
This drum set is so small it would never be suitable for a 10 year old
Drum not good at all
Not the best
Not the best quality at all
went down quickly
Lasted a few weeks and then broke
it comes apart easily
Product did not work
Not working properly
a symbol and a peddle didnt work
Love
Good quality and easy assembly
Fantastic quality
The items were reasonable quality
Worth the price
Great value for money
Good price
Perfect toy
Great fun
it engages the kids really well
Beautiful and durable
I can see it lasting well
still works well
Sound quality is good and adjustable
Good sound
The sound options are good for the price
Return
1.9% Return rate 41% Fixable by listing
Foot pedal does not fit onto drum base
They are small
This drum set is so small it would never be suitable for a 10 year old
Sound needs to be a bit more acoustic and realistic
Sound quality a little off
sound rubbish
Drum not good at all
Not the best
Not the best quality at all
Product did not work
Not working properly
a symbol and a peddle didnt work
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Drum Kit questions
Answered from the same tracked data.









