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Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£67.54avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£228K£228K/yr · 383K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.3%return rate — above 5% kills the launch gate
Price range
Okay£24.26–£274.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,827.41avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Price