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Midi Keyboard

Fail

The top 5 brands take 96% of clicks, so Midi Keyboard is a Fail.

Flapen Score
32
32 / 100
Ranks 153 of 171 Musical Instruments & DJ niches · −12 vs the category median of 44
Market size
£228K/yr383K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
60%top-5 click share · 7 brands · 35 sellers

Flapen Score

Midi Keyboard against its category

The dotted line is the Musical Instruments & DJ average. Past it, Midi Keyboard is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Midi Keyboard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Midi Keyboard 383K times last year and spent an estimated £228K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 383K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £228K a year.

Searches, last 12 months
383K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
0.9%
Market size, estimated
£228Ka year
Peak month
December2.3× the quietest month
Top search term
midi keyboard163K searches a year

02 · Price

A sale here is worth £67.54.

Listings sell for £67.54 on average, from £24.26 to £274.63. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £67.54 that is £7K to £17K a year per listing.

Average price
£67.54inside the $15 to $100 sweet spot
Price range
£24.26–£274.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£7K–£17K
Returns
4.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Musical Instruments & DJ. It carries 6,827 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Musical Instruments & DJ
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,827per listing
Listings tracked
22

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Midi Keyboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£23K£46K£68K£91K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

35

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

2%

  • Akai Professional57%
  • M-AUDIO29%
  • RockJam4%
  • M-VAVE3%
  • Arturia3%
  • Novation2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Midi Keyboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Midi Keyboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • midi keyboard163K/yr
  • midi controller78K/yr
  • akai30K/yr
  • midi21K/yr
  • akai mpk mini mk322K/yr
  • akai mpk mini10K/yr
  • midi controller keyboard8K/yr
  • midi keyboard 32 keys3K/yr
  • midi keyboard 49 keys6K/yr
  • mini midi keyboard6K/yr

Reviews and returns

What reviews say buyers love and hate about Midi Keyboard

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%+0.70

Absolute garbage

Disappointing Hardware Quality. Confirmed by Akai/InMusic

It's not the best in the world

Compatibility-Overall10%−0.10

Needs better cubase integration

Does not work with Fl Studio 25 properly

Size-Overall8%−0.07

small keyboard extensible by octave keys

The keys are small, as expected

The keys are smaller than full size

Audio Quality6%

couldn,t get online sounds

there is a significant dead zone where the audio stays silent

Functionality-Overall5%−0.04

Cant even reset to factory

Love

Quality-Overall20%+0.70

Great value & decent quality controller

Excellent product

well made

Value For Money16%+1.06

Great value

Great value for money

Very good for the money

Portability10%+0.67

I like the portability

Light and portable

Very portable and has its own speaker

Audio Quality8%

Great sound, sizeable for any surface

Portability and built-in speaker

the sound from this little machine is good

Ease Of Use5%−0.08

easy to use

Easy to get started straight away

It is very user friendly

Return

4.3% Return rate 15% Fixable by listing

Compatibility-Overall22%▆██▅▄▇

Needs better cubase integration

Does not work with Fl Studio 25 properly

Functionality-Overall17%▆█▄█▅▆

Cant even reset to factory

Size-Overall10%▇▄█▆▇█

small keyboard extensible by octave keys

The keys are small, as expected

The keys are smaller than full size

Connectivity-Overall7%▄▆▄▄█▄

Ok, Bluetooth/phone connection poor

which can cause occasional connection issues

However, after just under 2 months the USB connection on the device snapped

Quality-Overall6%▅▅▆▂█▁

Absolute garbage

Disappointing Hardware Quality. Confirmed by Akai/InMusic

It's not the best in the world

FAQ

Common Midi Keyboard questions

Answered from the same tracked data.