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Prices mostly outside the sweet spot ($3.67–$14.76) — this niche doesn't clear our bar today.

Market size 53Growth 16Conversion 80Competition 29Returns 97Price range 0Avg price 27Brand share 46Review moat 40Quality gap 53

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Market size

Good£346K

£346K/yr · 456K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,510.79

avg incumbent reviews — the moat a new listing must climb

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£9.29

avg listing price — sweet spot $15–$100

Growth

Bad-18.8%

90-day search growth — must beat 0% to launch

Price range

Bad£3.67–£14.76

cheapest to priciest tracked listing — scored on the share inside $15–$100