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Guitar Tuner

Fail

Prices span $3.67–$14.76, mostly outside the sweet spot, so Guitar Tuner is a Fail.

Flapen Score
46
46 / 100
Top 41% of 171 Musical Instruments & DJ niches · +2 vs the category median of 44
Market size
£346K/yr456K searches / yr
90-day growth
-18.8%search demand this quarter
Competition
68%top-5 click share · 15 brands · 39 sellers

Flapen Score

Guitar Tuner against its category

The dotted line is the Musical Instruments & DJ average. Past it, Guitar Tuner is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guitar Tuner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Guitar Tuner 456K times last year and spent an estimated £346K. The top 5 brands take 78% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 456K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £346K a year.

Searches, last 12 months
456K
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
8.2%
Market size, estimated
£346Ka year
Peak month
December2.6× the quietest month
Top search term
guitar tuner230K searches a year

02 · Price

A sale here is worth £9.29.

Listings sell for £9.29 on average, from £3.67 to £14.76. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £9.29 that is £19K to £23K a year per listing.

Average price
£9.29under the $15 to $100 sweet spot
Price range
£3.67–£14.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
£19K–£23K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Musical Instruments & DJ. It carries 2,511 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#18in Musical Instruments & DJ
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,511per listing
Listings tracked
19

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
56 months

Products

Top Guitar Tuner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£35K£52K£69K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

39

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

17%

  • D'Addario20%
  • AMFUN16%
  • New Bee16%
  • MUSO PRO15%
  • Donner10%
  • BOSS6%
  • Open — no brand owns it (9 brands, 17%)

Demand

Guitar Tuner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.6×

Search terms

Top Guitar Tuner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • guitar tuner230K/yr
  • guitar tuners clip on42K/yr
  • tuner19K/yr
  • ukulele tuner21K/yr
  • electric guitar tuner21K/yr
  • clip on guitar tuner14K/yr
  • bass guitar tuner13K/yr
  • guitar tuners17K/yr
  • acoustic guitar tuner12K/yr
  • violin tuner10K/yr

Reviews and returns

What reviews say buyers love and hate about Guitar Tuner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Tune Retention15%+3.50

now doesn't tune the guitar properly

Out of tune

Not an accurate tuner

Size-Overall10%

The tuner is just big

Very small

The display is small

Quality-Overall5%−0.02

Not accurate and not reliable and poor build quality

Poor item

Piece of junk

Durability5%−0.08

Stopped working after very limited use

Failed in under 10 months

it has just stopped working

Functionality-Overall5%−0.06

nothing doing

Didn't work for me

Not working

Love

Tune Retention39%+3.50

A great tuner

the tuning accurate

Excellent and great for convenient tuning

Ease Of Use16%+0.39

Easy to read

Easy to use

easy to handle

Value For Money9%+0.32

Well worth it

Good value for money

Good for the price

Quality-Overall6%−0.02

Good quality

Good kit

A well made

Charging5%−0.02

Charged it fully

Holds its charge really well

It also retains its charge well

Return

0.6% Return rate 8% Fixable by listing

Functionality-Overall31%▅▆▆▆▆█

nothing doing

Didn't work for me

Not working

Tune Retention20%█▄▃▅▆▅

now doesn't tune the guitar properly

Out of tune

Not an accurate tuner

Defective Material/Parts9%▅▄█▅▇▄
Accuracy-Overall5%▃▅▃▃▁█
Charging5%▁█▄▅▂▃

Doesn't recharge

Not rechargeable as picture suggests

FAQ

Common Guitar Tuner questions

Answered from the same tracked data.