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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 75Growth 17Conversion 92Competition 31Returns 99Price range 34Avg price 41Brand share 0Review moat 18Quality gap 23

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great11.2%

search→purchase rate — share of searches ending in a sale

Market size

Great£872K

£872K/yr · 715K searches

Avg price

Okay£10.88

avg listing price — sweet spot $15–$100

Price range

Okay£4.70–£20.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad17,625.61

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand