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Guitar Strings

Fail

The top 5 brands take 100% of clicks, so Guitar Strings is a Fail.

Flapen Score
44
44 / 100
Ranks 86 of 171 Musical Instruments & DJ niches · on the category median
Market size
£872K/yr715K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
66%top-5 click share · 4 brands · 32 sellers

Flapen Score

Guitar Strings against its category

The dotted line is the Musical Instruments & DJ average. Past it, Guitar Strings is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guitar Strings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Guitar Strings 715K times last year and spent an estimated £872K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

11.2% of searches ended in a purchase last week.

Shoppers searched for this 715K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £872K a year.

Searches, last 12 months
715K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
11.2%
Market size, estimated
£872Ka year
Peak month
December1.7× the quietest month
Top search term
guitar strings352K searches a year

02 · Price

A sale here is worth £10.88.

Listings sell for £10.88 on average, from £4.70 to £20.21. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £10.88 that is £33K to £44K a year per listing.

Average price
£10.88under the $15 to $100 sweet spot
Price range
£4.70–£20.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£33K–£44K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #88 within Musical Instruments & DJ. It carries 17,626 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
10.1%
Average rank
#88in Musical Instruments & DJ
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
17,626per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Guitar Strings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£87K£174K£262K£349K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Ernie Ball72%
  • Adagio21%
  • D'Addario4%
  • Elixir2%

Demand

Guitar Strings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Guitar Strings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • guitar strings352K/yr
  • electric guitar strings138K/yr
  • ernie ball strings81K/yr
  • guitar strings electric37K/yr
  • ernie ball24K/yr
  • ernie ball regular slinky 10-466K/yr
  • guitar string12K/yr
  • ernie ball guitar string9K/yr
  • electric guitar strings 10-468K/yr
  • guitar strings ernie ball electric5K/yr

Reviews and returns

What reviews say buyers love and hate about Guitar Strings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strap/String Quality28%+0.58

will change my review down if any of the thinner strings break way sooner than more established brands

Strings snap

Don't buy these strings

Tune Retention14%−0.06

Absolutely crap... they snap before you can even tighten them to tune

after 2 weeks on the guitar the G string broke

Durability12%−0.05

break so easily

Top E snapped after a day

Quality-Overall9%−0.01

Not particularly great quality

Value For Money9%+1.82

Expensive

thought postage price was a bit high at £4.99

Love

Strap/String Quality28%+0.58

Great strings

Great strings for slide playing

Great strings for a guitar

Quality-Overall22%−0.01

Excellent Product

Reliable Quality

Good quality smooth and good tone

Value For Money21%+1.82

Decent value

good price

Good value for money

Audio Quality12%+2.02

Sounds great

Sound great with a nice tone

nice crisp sound from them

Tune Retention4%−0.06

gives me tuning stability in drop tunings

They hold tuning well and last well

Stay in tune reasonably well once bedded in a bit

Return

0.3% Return rate 15% Fixable by listing

Strap/String Quality37%█▄▆▄▅▃

will change my review down if any of the thinner strings break way sooner than more established brands

Strings snap

Don't buy these strings

Size-Overall10%▁█▁▁▁▅
Quality-Overall9%▄▁▁▆▆█

Not particularly great quality

Tune Retention8%▁▁▁▁█▁

Absolutely crap... they snap before you can even tighten them to tune

after 2 weeks on the guitar the G string broke

Compatibility-Overall5%▁▇▁█▁▁

FAQ

Common Guitar Strings questions

Answered from the same tracked data.