47
guitar case
Skip itSoft demand (-32.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Good£14.58avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Price range
Good£7.32–£23.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£264K£264K/yr · 355K searches
Review moat
Okay1,674.08avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-32.1%90-day search growth — must beat 0% to launch