Skip to content

Guitar Case

Fail

Demand is soft, at -32.1% this quarter, so Guitar Case is a Fail.

Flapen Score
47
47 / 100
Top 38% of 171 Musical Instruments & DJ niches · +3 vs the category median of 44
Market size
£264K/yr355K searches / yr
90-day growth
-32.1%search demand this quarter
Competition
49%top-5 click share · 10 brands · 25 sellers

Flapen Score

Guitar Case against its category

The dotted line is the Musical Instruments & DJ average. Past it, Guitar Case is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guitar Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Guitar Case 355K times last year and spent an estimated £264K. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £264K a year.

Searches, last 12 months
355K
Growth, 90 days vs prior 90
-32.1%
Conversion, latest week
5.1%
Market size, estimated
£264Ka year
Peak month
December2.1× the quietest month
Top search term
guitar case85K searches a year

02 · Price

A sale here is worth £14.58.

Listings sell for £14.58 on average, from £7.32 to £23.93. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £14.58 that is £4K to £7K a year per listing.

Average price
£14.58under the $15 to $100 sweet spot
Price range
£7.32–£23.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #6 within Musical Instruments & DJ. It carries 1,674 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
5.7%
Average rank
#6in Musical Instruments & DJ
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,674per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Guitar Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£21K£32K£42K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

25

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

49%

Top 20: 94%

Open market

8%

  • CAHAYA35%
  • Tiger25%
  • HOHIYO10%
  • LHTECHTOY9%
  • ATEK8%
  • ZENO5%
  • Open — no brand owns it (4 brands, 8%)

Demand

Guitar Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Guitar Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • guitar case85K/yr
  • electric guitar case49K/yr
  • guitar bag41K/yr
  • acoustic guitar case35K/yr
  • guitar case acoustic25K/yr
  • electric guitar bag18K/yr
  • guitar case electric19K/yr
  • guitar bag acoustic12K/yr
  • acoustic guitar bag10K/yr
  • electric guitar gig bag9K/yr

Reviews and returns

What reviews say buyers love and hate about Guitar Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.08

Too small

fitting issue

a bit loose

Quality-Overall14%+1.27

Poor quality

Rubbish quality - fell apart

Not the very best

Thickness10%−0.08

It is not thick as I thought

its certainly not one of those super thick padded bags

Very thin,

Durability6%−0.06

After that it started breaking down

Broken on first use

After 4 months it is ripped inside

Stitch/Finish/Polish4%−0.05

Stitching poor quality

now the seam has split quite badly

Love

Quality-Overall27%+1.27

Excellent product

good quality case for the price

Quality case

Value For Money20%+1.50

great value for money

Good value

Excellent Value

Size-Overall14%−0.08

Fits perfectly

Seems to fit as no complaints

Fits the guitar perfectly

Advertised Vs Actual Product6%+0.47

product is as advertised

Just what I needed

Just as described

Strength5%+0.74

Great sturdy bag

the zip is strong

Very nice and strong

Return

2.8% Return rate 76% Fixable by listing

Size-Overall69%██▇▇▇▆

Too small

fitting issue

a bit loose

Quality-Overall4%▂▇▃▅▆█

Poor quality

Rubbish quality - fell apart

Not the very best

Cushion4%▂▃█▆▅▆
Zipper Quality3%▆▄▂█▅▅

the zip is very weak

Food material, weak zip

Zip broke within half hour of item arriving

Thin2%▁▂▆▂▄█

FAQ

Common Guitar Case questions

Answered from the same tracked data.