47
guitar cable
Skip itSoft demand (-22.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Market size
Good£412K£412K/yr · 391K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,278.96avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.32avg listing price — sweet spot $15–$100
Price range
Okay£4.26–£18.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-22.3%90-day search growth — must beat 0% to launch