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Guitar Cable

Fail

Demand is soft, at -22.3% this quarter, so Guitar Cable is a Fail.

Flapen Score
47
47 / 100
Top 38% of 171 Musical Instruments & DJ niches · +3 vs the category median of 44
Market size
£412K/yr391K searches / yr
90-day growth
-22.3%search demand this quarter
Competition
53%top-5 click share · 13 brands · 42 sellers

Flapen Score

Guitar Cable against its category

The dotted line is the Musical Instruments & DJ average. Past it, Guitar Cable is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guitar Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Guitar Cable 391K times last year and spent an estimated £412K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 391K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £412K a year.

Searches, last 12 months
391K
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
11.3%
Market size, estimated
£412Ka year
Peak month
December2.0× the quietest month
Top search term
guitar cable130K searches a year

02 · Price

A sale here is worth £9.32.

Listings sell for £9.32 on average, from £4.26 to £18.84. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At £9.32 that is £12K to £14K a year per listing.

Average price
£9.32under the $15 to $100 sweet spot
Price range
£4.26–£18.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
£12K–£14K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #17 within Musical Instruments & DJ. It carries 3,279 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#17in Musical Instruments & DJ
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,279per listing
Listings tracked
26

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Guitar Cable products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£41K£62K£82K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

42

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 94%

Open market

11%

  • Fender36%
  • Sovvid21%
  • Amazon Basics20%
  • New Bee6%
  • JSAUX4%
  • Ernie Ball3%
  • Open — no brand owns it (7 brands, 11%)

Demand

Guitar Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Guitar Cable search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • guitar cable130K/yr
  • guitar lead71K/yr
  • fender guitar cable23K/yr
  • electric guitar cable21K/yr
  • instrument cable17K/yr
  • guitar leads15K/yr
  • guitar lead 3m14K/yr
  • guitar amp cable14K/yr
  • guitar cables11K/yr
  • guitar cable 3m11K/yr

Reviews and returns

What reviews say buyers love and hate about Guitar Cable

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Durability”
0.6%of orders come back
“Broken within one month”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Guitar Cable questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data