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Guitar Cable

Fail

Demand is soft, at -22.3% this quarter, so Guitar Cable is a Fail.

Flapen Score
47
47 / 100
Top 38% of 171 Musical Instruments & DJ niches · +3 vs the category median of 44
Market size
£412K/yr391K searches / yr
90-day growth
-22.3%search demand this quarter
Competition
53%top-5 click share · 13 brands · 42 sellers

Flapen Score

Guitar Cable against its category

The dotted line is the Musical Instruments & DJ average. Past it, Guitar Cable is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guitar Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Guitar Cable 391K times last year and spent an estimated £412K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

11.3% of searches ended in a purchase last week.

Shoppers searched for this 391K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £412K a year.

Searches, last 12 months
391K
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
11.3%
Market size, estimated
£412Ka year
Peak month
December2.0× the quietest month
Top search term
guitar cable130K searches a year

02 · Price

A sale here is worth £9.32.

Listings sell for £9.32 on average, from £4.26 to £18.84. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At £9.32 that is £12K to £14K a year per listing.

Average price
£9.32under the $15 to $100 sweet spot
Price range
£4.26–£18.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
£12K–£14K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #17 within Musical Instruments & DJ. It carries 3,279 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#17in Musical Instruments & DJ
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,279per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Guitar Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£41K£62K£82K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

42

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

11%

  • Fender36%
  • Sovvid21%
  • Amazon Basics20%
  • New Bee6%
  • JSAUX4%
  • Ernie Ball3%
  • Open — no brand owns it (7 brands, 11%)

Demand

Guitar Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Guitar Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • guitar cable130K/yr
  • guitar lead71K/yr
  • fender guitar cable23K/yr
  • electric guitar cable21K/yr
  • instrument cable17K/yr
  • guitar leads15K/yr
  • guitar lead 3m14K/yr
  • guitar amp cable14K/yr
  • guitar cables11K/yr
  • guitar cable 3m11K/yr

Reviews and returns

What reviews say buyers love and hate about Guitar Cable

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.08

Broken within one month

it broke immediately

Failed after 2 months

Quality-Overall18%+2.64

Poor quality control

Complete rubbish

Poor quality

Functionality-Overall16%−0.09

Didnt work

One didn't work straight out of the packaging

did not work

Audio Quality8%−0.01

my behringer audio interface wasn't working

Connected to my guitar and amp all it did was buzz and crackle

Amplification7%−0.03

Faulty, interference through the amp

into amp it constantly hummed very loudly

Love

Quality-Overall44%+2.64

seems to be reasonable quality for the price

Good quality construction

Good Quality

Value For Money17%+0.60

Excellent value for money

Good price

Good value for money

Advertised Vs Actual Product7%+0.37

Product as advertised

Does the job

Works as expected

Strength6%+0.42

strong

Robust, quality cable

Robust and well made

Durability4%−0.08

is very durable

really durable cables

I can see these lasting for many years

Return

0.6% Return rate 24% Fixable by listing

Size-Overall21%██▇▆▅▆

Not fit for purpose

Functionality-Overall15%▃█▄▅▁▁

Didnt work

One didn't work straight out of the packaging

did not work

Compatibility-Overall14%▁▄▆▅▃█
Defective Material/Parts9%█▅▃██▄

Product did not work

Connectivity-Overall8%█▃█▄▆▁

FAQ

Common Guitar Cable questions

Answered from the same tracked data.