35
dj
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size
Great£904K£904K/yr · 1.1M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,529.32avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£265.41avg listing price — sweet spot $15–$100
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Returns
Bad6.8%return rate — above 5% kills the launch gate
Price range
Bad£11.90–£989.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale