- Flapen Score
- 35 / 100Ranks 138 of 171 Musical Instruments & DJ niches · −9 vs the category median of 4435
- Market size
- £904K/yr1.1M searches / yr
- 90-day growth
- -10.2%search demand this quarter
- Competition
- 54%top-5 click share · 7 brands · 48 sellers
Flapen Score
Dj against its category
The dotted line is the Musical Instruments & DJ average. Past it, Dj is stronger. Inside it, weaker.
Market
The Dj market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dj 1.1M times last year and spent an estimated £904K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £904K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -10.2%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £904Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- dj controller165K searches a year
02 · Price
A sale here is worth £265.41.
Listings sell for £265.41 on average, from £11.90 to £989.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £265.41 that is £27K to £66K a year per listing.
- Average price
- £265.41above the $15 to $100 sweet spot
- Price range
- £11.90–£989.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £27K–£66K
- Returns
- 6.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
52% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #24 within Musical Instruments & DJ. It carries 1,529 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 84%
- Out of stock, average day
- 6.6%
- Average rank
- #24in Musical Instruments & DJ
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,529per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Dj products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
AlphaTheta/Pioneer DJ DDJ-FLX2 Beginner DJ Controller Portable USB-Powered 2-Channel Controller with Professional Layout Compatible with Music Streaming Services Perfect for New DJs
- Price
- £120.06
- Rating
- 4.4/5
- Reviews
- 446
- Age
- 1y ago

Numark Party Mix II DJ Controller with Built-in Lights | 2-Deck DJ Mixer Touch-Capacitive Wheels Integrated Audio Interface and Serato DJ Lite
- Price
- £70.84
- Rating
- 4.3/5
- Reviews
- 4,786
- Age
- 5y ago

Numark Mixtrack Platinum FX Serato DJ Controller with Jog Wheel Displays 4 Decks Mixer Effects Paddles and Audio Interface
- Price
- £183.09
- Rating
- 4.5/5
- Reviews
- 4,841
- Age
- 6y ago

Denon DJ SC LIVE 4 Standalone DJ Controller with Stem Separation on 4-Decks Wi-Fi Streaming Build-in Speakers Serato DJ and Virtual DJ Compatible - Black
- Price
- £782.66
- Rating
- 4.2/5
- Reviews
- 102
- Age
- 3y ago

Numark Mixtrack Pro FX Serato DJ Controller with 2 Decks Mixer Effects Paddles and Audio Interface
- Price
- £149.20
- Rating
- 4.5/5
- Reviews
- 4,841
- Age
- 6y ago
Trending
90-day click momentum
Numark Party Mix III Bluetooth DJ Controller with Built-in Lights
- Price
- £91.80
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3w ago

Hercules DJControl Inpulse 200 MK3 - Ideal DJ Controller with Serato Lite
- Price
- £76.69
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 4mo ago

Magnetic Neck Adjustable Necklace Lanyard for DJI Mic/DJ Mic 2(Replaces Original Magnets) Hidden Neck-Hanging Magnetic Suction Bracket Clothing Fixation Magnetic Mounting Accessories
- Price
- £11.90
- Rating
- 4.1/5
- Reviews
- 48
- Age
- 10mo ago

Numark Mixtrack Platinum FX Serato DJ Controller with Jog Wheel Displays 4 Decks Mixer Effects Paddles and Audio Interface
- Price
- £183.09
- Rating
- 4.5/5
- Reviews
- 4,841
- Age
- 6y ago

Hercules DJControl Inpulse 300 MK2-2-Deck DJ Controller - Serato & DJUCED
- Price
- £116.25
- Rating
- 4.6/5
- Reviews
- 506
- Age
- 3y ago
Newest
by launch date
Numark Party Mix III Bluetooth DJ Controller with Built-in Lights
- Price
- £91.80
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3w ago

Hercules DJControl Inpulse 200 MK3 - Ideal DJ Controller with Serato Lite
- Price
- £76.69
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 4mo ago

Magnetic Neck Adjustable Necklace Lanyard for DJI Mic/DJ Mic 2(Replaces Original Magnets) Hidden Neck-Hanging Magnetic Suction Bracket Clothing Fixation Magnetic Mounting Accessories
- Price
- £11.90
- Rating
- 4.1/5
- Reviews
- 48
- Age
- 10mo ago

Hercules DJControl Mix Ultra - Mobile DJ Controller for iOS & Android
- Price
- £113.55
- Rating
- 4.5/5
- Reviews
- 279
- Age
- 1y ago

AlphaTheta/Pioneer DJ DDJ-FLX2 Beginner DJ Controller Portable USB-Powered 2-Channel Controller with Professional Layout Compatible with Music Streaming Services Perfect for New DJs
- Price
- £120.06
- Rating
- 4.4/5
- Reviews
- 446
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
48
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
1%
- Numark45%
- Hercules21%
- AlphaTheta15%
- Denon DJ8%
- Pioneer DJ8%
- KoolMika2%
- Open — no brand owns it (1 brand, 1%)
Demand
Dj search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Dj search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dj controller165K/yr
- dj decks181K/yr
- dj mixer106K/yr
- pioneer dj decks89K/yr
- dj set50K/yr
- dj equipment37K/yr
- dj deck40K/yr
- pioneer dj28K/yr
- dj decks for beginners32K/yr
- dj accessories24K/yr
Reviews and returns
What reviews say buyers love and hate about Dj
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Regularly doesn't connect, frequently disconnects
need to be disconnected
Regularly disconnects, sometimes won't even connect at all
Just doesnt have a headphone control, so cant turn up and down the headphones
Didnt work
only partly worked
this level of quality control is unacceptable
Poor quality
I am very disappointing that product is not upto the mark build quality is low
Its an amazing piece of gear only thing is the volume knob is a lil sensitive
No headphone volume
Audio output fails within days. common problem
The audio interface part of this is the problem
Not the best for any sort of streaming doesnt sound good
Love
Money well spent
Great value
for the money fantastic
easy to use
it all has been quite intuitive
easier having hands-on controls
Great product
Excellent kit
Well made and solid feeling
I assembled each component as instructed in the manual, and boom
Easy set up
Was very simple to setup
I can carry it
Nice and portable
portable for taking to a party
Return
6.8% Return rate 4% Fixable by listing
Wasn't what I was expecting working it from just your phone was not what I was looking for
Regularly doesn't connect, frequently disconnects
need to be disconnected
Regularly disconnects, sometimes won't even connect at all
Just doesnt have a headphone control, so cant turn up and down the headphones
Didnt work
only partly worked
Audio output fails within days. common problem
The audio interface part of this is the problem
Not the best for any sort of streaming doesnt sound good
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dj questions
Answered from the same tracked data.









