Is dj profitable to sell on Amazon United Kingdom?

The niche generates £904K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Skip it (35/100).

How competitive is the dj niche?

7 brands and 48 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in dj?

Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Quality-Overall. The return rate is 6.8% — above our launch gate.

When does demand for dj peak?

Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the dj niche?

Listings span £11.90–£989.00; the average listing price is £265.41 (sweet spot $15–$100). The average incumbent carries 1,529 reviews — the moat a new listing must climb.

dj

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size

Great£904K

£904K/yr · 1.1M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,529.32

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£265.41

avg listing price — sweet spot $15–$100

Growth

Bad-10.2%

90-day search growth — must beat 0% to launch

Returns

Bad6.8%

return rate — above 5% kills the launch gate

Price range

Bad£11.90–£989.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad97%

top-5 brand share — brand-locked demand

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals High Returns High Price

According to Flapen's Amazon United Kingdom niche tracking, dj is a £904K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

dj market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £796K–£1.1M; units × avg price
Conversion rate: 0.3%
Avg BSR: #24
Page quality: 0%
Prime: 84%
Sponsored: 52%
Out of stock: 6.6%
Avg brand age: 42 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

Numark45%
Hercules21%
AlphaTheta15%
Denon DJ8%
Pioneer DJ8%
KoolMika2%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top dj search terms

dj controller165K/yr -14.1%0.2% conv.
dj decks181K/yr -11.5%0.4% conv.
dj mixer106K/yr -17.1%0.1% conv.
pioneer dj decks89K/yr -7.5%0.3% conv.
dj set50K/yr -21.0%0.3% conv.
dj equipment37K/yr +11.7%0.1% conv.
dj deck40K/yr -14.3%0.4% conv.
pioneer dj28K/yr +1.1%0.1% conv.
dj decks for beginners32K/yr -6.0%0.6% conv.
dj accessories24K/yr -9.5%0.0% conv.

All search terms

Top dj products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AlphaTheta/Pioneer DJ DDJ-FLX2 Beginner DJ Controller Portable USB-Powered 2-Channel Controller with Professional Layout Compatible with Music Streaming Services Perfect for New DJs

AlphaTheta£120.064.4★446 rev

Numark Party Mix II DJ Controller with Built-in Lights | 2-Deck DJ Mixer Touch-Capacitive Wheels Integrated Audio Interface and Serato DJ Lite

Numark£70.844.3★4,786 rev

Numark Mixtrack Platinum FX Serato DJ Controller with Jog Wheel Displays 4 Decks Mixer Effects Paddles and Audio Interface

Numark£183.094.5★4,841 rev

Denon DJ SC LIVE 4 Standalone DJ Controller with Stem Separation on 4-Decks Wi-Fi Streaming Build-in Speakers Serato DJ and Virtual DJ Compatible - Black

Denon DJ£782.664.2★102 rev

Numark Mixtrack Pro FX Serato DJ Controller with 2 Decks Mixer Effects Paddles and Audio Interface

Numark£149.204.5★4,841 rev

Newest

by launch date

Numark Party Mix III Bluetooth DJ Controller with Built-in Lights

Numark£91.803 rev

3w ago

Hercules DJControl Inpulse 200 MK3 - Ideal DJ Controller with Serato Lite

Hercules£76.6940 rev

4mo ago

Magnetic Neck Adjustable Necklace Lanyard for DJI Mic/DJ Mic 2(Replaces Original Magnets) Hidden Neck-Hanging Magnetic Suction Bracket Clothing Fixation Magnetic Mounting Accessories

Fraternize£11.9048 rev

10mo ago

Hercules DJControl Mix Ultra - Mobile DJ Controller for iOS & Android

Hercules£113.55279 rev

1y ago

AlphaTheta/Pioneer DJ DDJ-FLX2 Beginner DJ Controller Portable USB-Powered 2-Channel Controller with Professional Layout Compatible with Music Streaming Services Perfect for New DJs

AlphaTheta£120.06446 rev

1y ago

What buyers say about dj

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money16%

“Money well spent”

Ease Of Use14%

“easy to use”

Quality-Overall11%

“Great product”

Assembly/Installation8%

“I assembled each component as instructed in the manual, and boom”

Portability7%

“I can carry it”

Audio Quality5%

“over all sound quality is excellent”

Advertised Vs Actual Product5%

“Does the job”

Touch/Button Controls5%

“This is a cool controller”

Size-Overall4%

“Great for the size”

Compatibility-Overall4%

“It also comes with Serato DJ Lite”

What buyers complain about

Connectivity-Overall23%

“Regularly doesn't connect, frequently disconnects”

Functionality-Overall10%

“Just doesnt have a headphone control, so cant turn up and down the headphones”

Quality-Overall10%

“this level of quality control is unacceptable”

Audio Volume8%

“Its an amazing piece of gear only thing is the volume knob is a lil sensitive”

Audio Quality6%

“Audio output fails within days. common problem”

Compatibility-Overall5%

“Wasn't what I was expecting working it from just your phone was not what I was looking for”

Value For Money3%

“My ONLY criticism of this is Amazon's third party sellers pricing of the item”

Product Condition3%

“Unit wasnt NEW”

Touch/Button Controls3%

“The housing is noticeably loose and wobbly, and the Play/Pause button is sunken in the bottom-left corner, resulting in little to no tactile feedback when pressed”

Ease Of Cleaning3%

“It wasnt even cleaned up before sending”

Top return reasons

Compatibility-Overall27%

Connectivity-Overall13%

Functionality-Overall12%

Audio Quality8%

Defective Material/Parts7%

Quality-Overall6%

Size-Overall3%