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Dj

Fail

Buyers convert on only 0.3% of searches, so Dj is a Fail.

Flapen Score
35
35 / 100
Ranks 138 of 171 Musical Instruments & DJ niches · −9 vs the category median of 44
Market size
£904K/yr1.1M searches / yr
90-day growth
-10.2%search demand this quarter
Competition
54%top-5 click share · 7 brands · 48 sellers

Flapen Score

Dj against its category

The dotted line is the Musical Instruments & DJ average. Past it, Dj is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dj market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dj 1.1M times last year and spent an estimated £904K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £904K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
0.3%
Market size, estimated
£904Ka year
Peak month
December2.4× the quietest month
Top search term
dj controller165K searches a year

02 · Price

A sale here is worth £265.41.

Listings sell for £265.41 on average, from £11.90 to £989.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £265.41 that is £27K to £66K a year per listing.

Average price
£265.41above the $15 to $100 sweet spot
Price range
£11.90–£989.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£27K–£66K
Returns
6.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #24 within Musical Instruments & DJ. It carries 1,529 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
84%
Out of stock, average day
6.6%
Average rank
#24in Musical Instruments & DJ
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,529per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Dj products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£36K£72K£109K£145K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

48

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

1%

  • Numark45%
  • Hercules21%
  • AlphaTheta15%
  • Denon DJ8%
  • Pioneer DJ8%
  • KoolMika2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Dj search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Dj search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dj controller165K/yr
  • dj decks181K/yr
  • dj mixer106K/yr
  • pioneer dj decks89K/yr
  • dj set50K/yr
  • dj equipment37K/yr
  • dj deck40K/yr
  • pioneer dj28K/yr
  • dj decks for beginners32K/yr
  • dj accessories24K/yr

Reviews and returns

What reviews say buyers love and hate about Dj

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall23%−0.22

Regularly doesn't connect, frequently disconnects

need to be disconnected

Regularly disconnects, sometimes won't even connect at all

Functionality-Overall10%−0.08

Just doesnt have a headphone control, so cant turn up and down the headphones

Didnt work

only partly worked

Quality-Overall10%+0.25

this level of quality control is unacceptable

Poor quality

I am very disappointing that product is not upto the mark build quality is low

Audio Volume8%−0.01

Its an amazing piece of gear only thing is the volume knob is a lil sensitive

No headphone volume

Audio Quality6%

Audio output fails within days. common problem

The audio interface part of this is the problem

Not the best for any sort of streaming doesnt sound good

Love

Value For Money16%+1.52

Money well spent

Great value

for the money fantastic

Ease Of Use14%+0.54

easy to use

it all has been quite intuitive

easier having hands-on controls

Quality-Overall11%+0.25

Great product

Excellent kit

Well made and solid feeling

Assembly/Installation8%+0.85

I assembled each component as instructed in the manual, and boom

Easy set up

Was very simple to setup

Portability7%+0.72

I can carry it

Nice and portable

portable for taking to a party

Return

6.8% Return rate 4% Fixable by listing

Compatibility-Overall27%█▆▄▆▅▅

Wasn't what I was expecting working it from just your phone was not what I was looking for

Connectivity-Overall13%▅▃█▅█▆

Regularly doesn't connect, frequently disconnects

need to be disconnected

Regularly disconnects, sometimes won't even connect at all

Functionality-Overall12%█▇▄▇▇█

Just doesnt have a headphone control, so cant turn up and down the headphones

Didnt work

only partly worked

Audio Quality8%▆▅█▂▄▆

Audio output fails within days. common problem

The audio interface part of this is the problem

Not the best for any sort of streaming doesnt sound good

Defective Material/Parts7%▄▂▃▅▅█

FAQ

Common Dj questions

Answered from the same tracked data.