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Dj

Fail

Buyers convert on only 0.3% of searches, so Dj is a Fail.

Flapen Score
35
35 / 100
Ranks 138 of 171 Musical Instruments & DJ niches · −9 vs the category median of 44
Market size
£904K/yr1.1M searches / yr
90-day growth
-10.2%search demand this quarter
Competition
54%top-5 click share · 7 brands · 48 sellers

Flapen Score

Dj against its category

The dotted line is the Musical Instruments & DJ average. Past it, Dj is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dj market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dj 1.1M times last year and spent an estimated £904K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £904K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
0.3%
Market size, estimated
£904Ka year
Peak month
December2.4× the quietest month
Top search term
dj controller165K searches a year

02 · Price

A sale here is worth £265.41.

Listings sell for £265.41 on average, from £11.90 to £989.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £265.41 that is £27K to £66K a year per listing.

Average price
£265.41above the $15 to $100 sweet spot
Price range
£11.90–£989.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£27K–£66K
Returns
6.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #24 within Musical Instruments & DJ. It carries 1,529 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
84%
Out of stock, average day
6.6%
Average rank
#24in Musical Instruments & DJ
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,529per listing
Listings tracked
25

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Dj products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£36K£72K£109K£145K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

48

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 95%

Open market

1%

  • Numark45%
  • Hercules21%
  • AlphaTheta15%
  • Denon DJ8%
  • Pioneer DJ8%
  • KoolMika2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Dj search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Dj search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dj controller165K/yr
  • dj decks181K/yr
  • dj mixer106K/yr
  • pioneer dj decks89K/yr
  • dj set50K/yr
  • dj equipment37K/yr
  • dj deck40K/yr
  • pioneer dj28K/yr
  • dj decks for beginners32K/yr
  • dj accessories24K/yr

Reviews and returns

What reviews say buyers love and hate about Dj

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
23%of negative reviews mention “Connectivity-Overall”
6.8%of orders come back
“Regularly doesn't connect, frequently disconnects”
A buyer, on “Connectivity-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dj questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data