- Flapen Score
- 35 / 100Ranks 138 of 171 Musical Instruments & DJ niches · −9 vs the category median of 4435
- Market size
- £904K/yr1.1M searches / yr
- 90-day growth
- -10.2%search demand this quarter
- Competition
- 54%top-5 click share · 7 brands · 48 sellers
Flapen Score
Dj against its category
The dotted line is the Musical Instruments & DJ average. Past it, Dj is stronger. Inside it, weaker.
Market
The Dj market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dj 1.1M times last year and spent an estimated £904K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £904K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -10.2%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £904Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- dj controller165K searches a year
02 · Price
A sale here is worth £265.41.
Listings sell for £265.41 on average, from £11.90 to £989.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £265.41 that is £27K to £66K a year per listing.
- Average price
- £265.41above the $15 to $100 sweet spot
- Price range
- £11.90–£989.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £27K–£66K
- Returns
- 6.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
52% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #24 within Musical Instruments & DJ. It carries 1,529 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 84%
- Out of stock, average day
- 6.6%
- Average rank
- #24in Musical Instruments & DJ
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,529per listing
- Listings tracked
- 25
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Dj products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AlphaTheta/Pioneer DJ DDJ-FLX2 Beginner DJ Controller Portable USB-Powered 2-Channel Controller with Professional Layout Compatible with Music Streaming Services Perfect for New DJs
- Price
- £120.06
- Rating
- 4.4/5
- Reviews
- 446
- Age
- 1y ago

Numark Party Mix II DJ Controller with Built-in Lights | 2-Deck DJ Mixer Touch-Capacitive Wheels Integrated Audio Interface and Serato DJ Lite
- Price
- £70.84
- Rating
- 4.3/5
- Reviews
- 4,786
- Age
- 5y ago

Numark Mixtrack Platinum FX Serato DJ Controller with Jog Wheel Displays 4 Decks Mixer Effects Paddles and Audio Interface
- Price
- £183.09
- Rating
- 4.5/5
- Reviews
- 4,841
- Age
- 6y ago

Denon DJ SC LIVE 4 Standalone DJ Controller with Stem Separation on 4-Decks Wi-Fi Streaming Build-in Speakers Serato DJ and Virtual DJ Compatible - Black
- Price
- £782.66
- Rating
- 4.2/5
- Reviews
- 102
- Age
- 3y ago

Numark Mixtrack Pro FX Serato DJ Controller with 2 Decks Mixer Effects Paddles and Audio Interface
- Price
- £149.20
- Rating
- 4.5/5
- Reviews
- 4,841
- Age
- 6y ago
Trending
estimated 90-day click momentum
Numark Party Mix III Bluetooth DJ Controller with Built-in Lights
- Price
- £91.80
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3w ago

Hercules DJControl Inpulse 200 MK3 - Ideal DJ Controller with Serato Lite
- Price
- £76.69
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 4mo ago

Magnetic Neck Adjustable Necklace Lanyard for DJI Mic/DJ Mic 2(Replaces Original Magnets) Hidden Neck-Hanging Magnetic Suction Bracket Clothing Fixation Magnetic Mounting Accessories
- Price
- £11.90
- Rating
- 4.1/5
- Reviews
- 48
- Age
- 10mo ago

Numark Mixtrack Platinum FX Serato DJ Controller with Jog Wheel Displays 4 Decks Mixer Effects Paddles and Audio Interface
- Price
- £183.09
- Rating
- 4.5/5
- Reviews
- 4,841
- Age
- 6y ago

Hercules DJControl Inpulse 300 MK2-2-Deck DJ Controller - Serato & DJUCED
- Price
- £116.25
- Rating
- 4.6/5
- Reviews
- 506
- Age
- 3y ago
Newest
by launch date
Numark Party Mix III Bluetooth DJ Controller with Built-in Lights
- Price
- £91.80
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3w ago

Hercules DJControl Inpulse 200 MK3 - Ideal DJ Controller with Serato Lite
- Price
- £76.69
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 4mo ago

Magnetic Neck Adjustable Necklace Lanyard for DJI Mic/DJ Mic 2(Replaces Original Magnets) Hidden Neck-Hanging Magnetic Suction Bracket Clothing Fixation Magnetic Mounting Accessories
- Price
- £11.90
- Rating
- 4.1/5
- Reviews
- 48
- Age
- 10mo ago

Hercules DJControl Mix Ultra - Mobile DJ Controller for iOS & Android
- Price
- £113.55
- Rating
- 4.5/5
- Reviews
- 279
- Age
- 1y ago

AlphaTheta/Pioneer DJ DDJ-FLX2 Beginner DJ Controller Portable USB-Powered 2-Channel Controller with Professional Layout Compatible with Music Streaming Services Perfect for New DJs
- Price
- £120.06
- Rating
- 4.4/5
- Reviews
- 446
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
48
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 95%
Open market
1%
- Numark45%
- Hercules21%
- AlphaTheta15%
- Denon DJ8%
- Pioneer DJ8%
- KoolMika2%
- Open — no brand owns it (1 brand, 1%)
Demand
Dj search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Dj search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dj controller165K/yr
- dj decks181K/yr
- dj mixer106K/yr
- pioneer dj decks89K/yr
- dj set50K/yr
- dj equipment37K/yr
- dj deck40K/yr
- pioneer dj28K/yr
- dj decks for beginners32K/yr
- dj accessories24K/yr
Reviews and returns
What reviews say buyers love and hate about Dj
We read the reviews and the return reasons for every product selling here.
“Regularly doesn't connect, frequently disconnects”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dj questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









