46
capo
Skip itSoft demand (-20.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Market size
Good£506K£506K/yr · 559K searches
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Okay£3.10–£20.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,593.88avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.60avg listing price — sweet spot $15–$100
Growth
Bad-20.0%90-day search growth — must beat 0% to launch