Capo
FailDemand is soft, at -20.0% this quarter, so Capo is a Fail.
- Flapen Score
- 46 / 100Top 41% of 171 Musical Instruments & DJ niches · +2 vs the category median of 4446
- Market size
- £506K/yr559K searches / yr
- 90-day growth
- -20.0%search demand this quarter
- Competition
- 69%top-5 click share · 15 brands · 37 sellers
Flapen Score
Capo against its category
The dotted line is the Musical Instruments & DJ average. Past it, Capo is stronger. Inside it, weaker.
Market
The Capo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Capo 559K times last year and spent an estimated £506K. The top 5 brands take 72% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
13.7% of searches ended in a purchase last week.
Shoppers searched for this 559K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £506K a year.
- Searches, last 12 months
- 559K
- Growth, 90 days vs prior 90
- -20.0%
- Conversion, latest week
- 13.7%
- Market size, estimated
- £506Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- capo222K searches a year
02 · Price
A sale here is worth £6.60.
Listings sell for £6.60 on average, from £3.10 to £20.21. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £6.60 that is £20K to £26K a year per listing.
- Average price
- £6.60under the $15 to $100 sweet spot
- Price range
- £3.10–£20.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £20K–£26K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Musical Instruments & DJ. It carries 7,594 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #13in Musical Instruments & DJ
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,594per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Capo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
WINGO Guitar Capo for Acoustic and Electric Guitars with 5 Picks Black
- Price
- £5.20
- Rating
- 4.7/5
- Reviews
- 50,337
- Age
- 9y ago
Guitar Capo Quick Change Capo for 6-String Acoustic Guitar Electric Guitar Classical Guitar Ukulele Capotastos Capo Black
- Price
- £3.54
- Rating
- 4.6/5
- Reviews
- 2,684
- Age
- 5y ago
Guitar Capo with 6 Picks Metal Quick Release for Acoustic Electric Guitars
- Price
- £3.52
- Rating
- 4.5/5
- Reviews
- 970
- Age
- 3y ago
LEKATO Guitar Capo with 6 Guitar Picks for Electric Guitar Acoustic Guitar Guitar Clip Quick-Change Capo Clamp for Guitars Ukulele Mandolin and Banjo Pletrums & Strap Locks Included
- Price
- £4.47
- Rating
- 4.6/5
- Reviews
- 3,649
- Age
- 6y ago
Guitar Capo for Acoustic Electric Ukulele - Metal Wood Capo with 6 Picks
- Price
- £4.77
- Rating
- 4.6/5
- Reviews
- 2,620
- Age
- 3y ago
Trending
90-day click momentumGuitar Capo with 6 Picks Metal Quick Release for Acoustic Electric Guitars
- Price
- £3.52
- Rating
- 4.5/5
- Reviews
- 970
- Age
- 3y ago
HAVENDI Capo for Guitar + 3 Picks | Easy to use | Capo for Guitar - Acoustic Guitar Classical Guitar Electric Guitar & Ukulele
- Price
- £7.02
- Rating
- 4.6/5
- Reviews
- 372
- Age
- 4y ago
Guitar Capo for Performance & Style - a Capo for Acoustic Guitar - No Fret Buzz - Durable Stylish Kapo that is Built to Last
- Price
- £11.34
- Rating
- 4.7/5
- Reviews
- 1,316
- Age
- 2y ago
Fender Dragon Acoustic and Electric Guitars Capo For 6 Strings Black
- Price
- £11.75
- Rating
- 4.6/5
- Reviews
- 2,869
- Age
- 11y ago
WINGO Guitar Capo for Acoustic and Electric Guitars with 5 Picks Black
- Price
- £5.20
- Rating
- 4.7/5
- Reviews
- 50,337
- Age
- 9y ago
Newest
by launch date
Satargo Guitar Capo for Acoustic and Electric Guitars Black with 4 Guitar Picks and Pick Holder
- Price
- £4.89
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 1y ago
Guitar Capo for Acoustic & Electric Guitars Includes 1 Capo and 5 Picks for Free & Ideal for Musicians
- Price
- £3.61
- Rating
- 4.6/5
- Reviews
- 151
- Age
- 1y ago
Aomig Guitar Capo - Quick-Change Capo for Acoustic & Electric Guitars
- Price
- £3.10
- Rating
- 4.3/5
- Reviews
- 364
- Age
- 1y ago
Guitar Capo for Performance & Style - a Capo for Acoustic Guitar - No Fret Buzz - Durable Stylish Kapo that is Built to Last
- Price
- £11.34
- Rating
- 4.7/5
- Reviews
- 1,316
- Age
- 2y ago
Guitar Capo for Acoustic Electric Ukulele - Metal Wood Capo with 6 Picks
- Price
- £4.77
- Rating
- 4.6/5
- Reviews
- 2,620
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
37
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
23%
- WiNGO27%
- LHTECHTOY21%
- Picko11%
- LEKATO7%
- BOXLUNT6%
- Fender5%
Demand
Capo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Capo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- capo222K/yr
- guitar capo130K/yr
- capo for acoustic guitar80K/yr
- capo electric guitar23K/yr
- guitar capo acoustic19K/yr
- acoustic guitar capo15K/yr
- capo guitar10K/yr
- guitar capos10K/yr
- kapo6K/yr
- capo for classical guitar5K/yr
Reviews and returns
What reviews say buyers love and hate about Capo
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke
Broke within a month
Not durable at all
its not in tune when clamped on
If you accidentally move the capo it will knock it out of tune
puts guitar out of tune
Too small
Was scared it would be too small for my guitar
Too tight
although the build quality seems to lack the sturdiness compared to the major brands
Cheap rubbish
Poor build quality and disappointing durability
even a standard Trigger put too much of a squeeze on the strings
Doesnt hold down the strings
Simply not strong enough to press the strings
Love
exceptional build quality for the price I paid
Great quality capo
Excellent product
Worth the price
EXCELLENT VALUE FOR MONEY
Good for the price
As Advertised
As described
Exactly as pictured
it has been going strong for several months now
Very sturdy
This works very well - the spring is strong
Good fit
fits really easily
The capo easily fits on
Return
0.2% Return rate 46% Fixable by listing
Too small
Was scared it would be too small for my guitar
Too tight
even a standard Trigger put too much of a squeeze on the strings
Doesnt hold down the strings
Simply not strong enough to press the strings
although the build quality seems to lack the sturdiness compared to the major brands
Cheap rubbish
Poor build quality and disappointing durability
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Capo questions
Answered from the same tracked data.