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Capo

Fail

Demand is soft, at -20.0% this quarter, so Capo is a Fail.

Flapen Score
46
46 / 100
Top 41% of 171 Musical Instruments & DJ niches · +2 vs the category median of 44
Market size
£506K/yr559K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
69%top-5 click share · 15 brands · 37 sellers

Flapen Score

Capo against its category

The dotted line is the Musical Instruments & DJ average. Past it, Capo is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Capo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Capo 559K times last year and spent an estimated £506K. The top 5 brands take 72% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 559K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £506K a year.

Searches, last 12 months
559K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
13.7%
Market size, estimated
£506Ka year
Peak month
December1.8× the quietest month
Top search term
capo222K searches a year

02 · Price

A sale here is worth £6.60.

Listings sell for £6.60 on average, from £3.10 to £20.21. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £6.60 that is £20K to £26K a year per listing.

Average price
£6.60under the $15 to $100 sweet spot
Price range
£3.10–£20.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£20K–£26K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Musical Instruments & DJ. It carries 7,594 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Musical Instruments & DJ
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,594per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Capo products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£51K£101K£152K£203K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

37

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

23%

  • WiNGO27%
  • LHTECHTOY21%
  • Picko11%
  • LEKATO7%
  • BOXLUNT6%
  • Fender5%

Demand

Capo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Capo search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • capo222K/yr
  • guitar capo130K/yr
  • capo for acoustic guitar80K/yr
  • capo electric guitar23K/yr
  • guitar capo acoustic19K/yr
  • acoustic guitar capo15K/yr
  • capo guitar10K/yr
  • guitar capos10K/yr
  • kapo6K/yr
  • capo for classical guitar5K/yr

Reviews and returns

What reviews say buyers love and hate about Capo

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Durability”
0.2%of orders come back
“Broke”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Capo questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data