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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 50Growth 14Conversion 38Competition 16Returns 40Price range 37Avg price 80Brand share 0Review moat 45Quality gap 32

Avg price

Great£85.85

avg listing price — sweet spot $15–$100

Market size

Good£285K

£285K/yr · 108K searches

Review moat

Okay1,950.08

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Price range

Okay£24.28–£229.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad81%

top-5 click share — a locked-up shelf

Growth

Bad-21.9%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand