Camera Microphone
FailThe top 5 brands take 100% of clicks, so Camera Microphone is a Fail.
- Flapen Score
- 31 / 100Ranks 155 of 171 Musical Instruments & DJ niches · −13 vs the category median of 4431
- Market size
- £285K/yr108K searches / yr
- 90-day growth
- -21.9%search demand this quarter
- Competition
- 81%top-5 click share · 3 brands · 11 sellers
Flapen Score
Camera Microphone against its category
The dotted line is the Musical Instruments & DJ average. Past it, Camera Microphone is stronger. Inside it, weaker.
Market
The Camera Microphone market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Camera Microphone 108K times last year and spent an estimated £285K. All 3 brands take every click. Demand peaks in Sep–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £285K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- -21.9%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £285Ka year
- Peak month
- September1.8× the quietest month
- Top search term
- hollyland lark m254K searches a year
02 · Price
A sale here is worth £85.85.
Listings sell for £85.85 on average, from £24.28 to £229.49. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £85.85 that is £9K to £21K a year per listing.
- Average price
- £85.85inside the $15 to $100 sweet spot
- Price range
- £24.28–£229.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £9K–£21K
- Returns
- 3.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #46 within Musical Instruments & DJ. It carries 1,950 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 4.5%
- Average rank
- #46in Musical Instruments & DJ
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,950per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Camera Microphone products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hollyland Lark M2 Wireless Lavalier Microphone 1000ft LOS Range Hi-Fi Audio Noise Cancellation for Livestreaming Vlogging (Black for USB-C (2TX+1RX))
- Price
- £57.70
- Rating
- 4.5/5
- Reviews
- 3,200
- Age
- 2y ago
Hollyland Lark M2 Wireless Lavalier Microphone (2TX+3RX) Compatible with Camera iPhone Android PC 300m LOS Range Hi-Fi Audio Noise Cancelling 40H Duration Lapel Mic for Livestream Vlog-Black
- Price
- £74.54
- Rating
- 4.5/5
- Reviews
- 7,891
- Age
- 2y ago
Hollyland LARK A1 Wireless Mini Microphone for iPhone15/16 & Android Pure Sound Noise Cancelling Magnetic Microphone for YouTube TikTok Podcast Vlogging for USB-C(2TX+1RX+Charging Case)
- Price
- £32.14
- Rating
- 4.6/5
- Reviews
- 1,601
- Age
- 1y ago
Hollyland LARK A1 Wireless Mini Microphone for iPhone15/16 & Android Pure Sound Noise Cancelling Magnetic Microphone for YouTube TikTok Podcast Vlogging for USB-C(2TX+1RX)
- Price
- £24.28
- Rating
- 4.4/5
- Reviews
- 2,260
- Age
- 1y ago
Hollyland Lark M2 Wireless Lavalier Microphone 1000ft LOS Range Hi-Fi Audio Noise Cancellation for Livestreaming Vlogging (Black Mini Combo (Camera RX+Type-C RX))
- Price
- £67.84
- Rating
- 4.7/5
- Reviews
- 325
- Age
- 8mo ago
Trending
90-day click momentum
DJI Mic Mini (2 TX + 1 RX) Detail-Rich Audio Wireless Lavalier Microphone for Camera/Android 2-Person Vlog Team Production
- Price
- £44.46
- Rating
- 4.6/5
- Reviews
- 1,661
- Age
- 10mo ago
Hollyland Lark M2S Wireless Lavalier Microphone for Camera iPhone Android PC 300m Range Titanium Clip 7g Lightweight Noise Cancelling 30h Duration Lapel Mic for Livestream Vlog (2TX+3RX)
- Price
- £82.08
- Rating
- 4.6/5
- Reviews
- 2,450
- Age
- 1y ago
Hollyland LARK A1 Wireless Mini Microphone for iPhone15/16 & Android Pure Sound Noise Cancelling Magnetic Microphone for YouTube TikTok Podcast Vlogging for USB-C(2TX+1RX+Charging Case)
- Price
- £32.14
- Rating
- 4.6/5
- Reviews
- 1,601
- Age
- 1y ago
Hollyland Lark M2 Wireless Lavalier Microphone 1000ft LOS Range Hi-Fi Audio Noise Cancellation for Livestreaming Vlogging (Black Mini Combo (Camera RX+Type-C RX))
- Price
- £67.84
- Rating
- 4.7/5
- Reviews
- 325
- Age
- 8mo ago
Hollyland Lark M2 Wireless Lavalier Microphone (2TX+3RX) Compatible with Camera iPhone Android PC 300m LOS Range Hi-Fi Audio Noise Cancelling 40H Duration Lapel Mic for Livestream Vlog-Black
- Price
- £74.54
- Rating
- 4.5/5
- Reviews
- 7,891
- Age
- 2y ago
Newest
by launch dateHollyland Lark M2 Wireless Lavalier Microphone 1000ft LOS Range Hi-Fi Audio Noise Cancellation for Livestreaming Vlogging (Black Mini Combo (Camera RX+Type-C RX))
- Price
- £67.84
- Rating
- 4.7/5
- Reviews
- 325
- Age
- 8mo ago
DJI Mic Mini (2 TX + 1 RX) Detail-Rich Audio Wireless Lavalier Microphone for Camera/Android 2-Person Vlog Team Production
- Price
- £44.46
- Rating
- 4.6/5
- Reviews
- 1,661
- Age
- 10mo ago
Hollyland LARK MAX 2 Combo-4 Person Version Wireless Lavalier Microphone Tailored for Multi-Person Shooting Scenarios Microphone for Camera iPhone Android (4TX + 2RX+ Charging Case)
- Price
- £229.49
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 1y ago
Hollyland LARK MAX 2 Ultimate Combo Wireless Microphone AI Noise Cancel Wireless Audio Monitoring 32bit Full-Chain Audio Mic for Camera iPhone Android (2TX + 2RX+ OWS Earphones + Charging Case)
- Price
- £194.88
- Rating
- 4.5/5
- Reviews
- 334
- Age
- 1y ago
Hollyland LARK A1 Wireless Mini Microphone for iPhone15/16 & Android Pure Sound Noise Cancelling Magnetic Microphone for YouTube TikTok Podcast Vlogging for USB-C(2TX+1RX+Charging Case)
- Price
- £32.14
- Rating
- 4.6/5
- Reviews
- 1,601
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- HollyView69%
- Hollyland27%
- DJI4%
Demand
Camera Microphone search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Camera Microphone search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hollyland lark m254K/yr
- hollyland24K/yr
- hollyland mic16K/yr
- hollyland lark6K/yr
- lark m25K/yr
- hollyland lark m13K/yr
Reviews and returns
What reviews say buyers love and hate about Camera Microphone
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
There's a microphone that won't charge
Just an average mic
1 mic not working
Does not work with tablets
Website does say it works with lighting adapter which it doesnt
Worked BBC at first then stopped working on both recent
Expensive and poor performance
Unfortunately, this price is too high for this performance
waste of money
on a sat at game time when I need to listen to Referee 30/40% of time it won't connect
very difficult to connect with the hollyland camera
This microphone after a while has been difficult to connect to my iPhone
it still won't charge
Only downside is its not comes with the charging case
still shows no power
Love
Excellent product
The build quality feels premium and solid, while the sound quality is clear and crisp even in busy environments
The build quality feels great
Great sound quality
has very clear sound
Nice and crisp sound
Clear mic and easy to set up
Great mics
Excellent mic
affordable
Great price
Great value
Battery life is good
Great battery
Battery and portability is great
Return
3.8% Return rate 3% Fixable by listing
Does not work with tablets
Website does say it works with lighting adapter which it doesnt
Worked BBC at first then stopped working on both recent
There's a microphone that won't charge
Just an average mic
1 mic not working
it still won't charge
Only downside is its not comes with the charging case
still shows no power
on a sat at game time when I need to listen to Referee 30/40% of time it won't connect
very difficult to connect with the hollyland camera
This microphone after a while has been difficult to connect to my iPhone
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Camera Microphone questions
Answered from the same tracked data.