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under cupboard kitchen lights
Worth a lookShows low returns (1.2%), but soft demand (-37.0% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£6.56–£29.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£562K£562K/yr · 1.7M searches
Avg price
Good£13.07avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,229.83avg incumbent reviews — the moat a new listing must climb
Growth
Bad-37.0%90-day search growth — must beat 0% to launch