Is under cupboard kitchen lights profitable to sell on Amazon United Kingdom?

The niche generates £562K/yr across 23 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -37.0%. Flapen's verdict: Worth a look (51/100).

How competitive is the under cupboard kitchen lights niche?

18 brands and 29 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in under cupboard kitchen lights?

Top complaints mined from reviews: Charging, Battery Life, Durability. The return rate is 1.2%.

When does demand for under cupboard kitchen lights peak?

Demand peaks in Jan–Feb–Oct–Nov; the busiest month runs 2.8× the quietest.

What does it cost to enter the under cupboard kitchen lights niche?

Listings span £6.56–£29.56; the average listing price is £13.07 (sweet spot $15–$100). The average incumbent carries 5,230 reviews — the moat a new listing must climb.

under cupboard kitchen lights

Worth a look

Shows low returns (1.2%), but soft demand (-37.0% this quarter) keeps it on the watch list.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£6.56–£29.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£562K

£562K/yr · 1.7M searches

Avg price

Good£13.07

avg listing price — sweet spot $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,229.83

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-37.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, under cupboard kitchen lights is a £562K/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Feb–Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

under cupboard kitchen lights market data

Units sold / yr: 50K–60K; avg 2,000–2,500/product
Revenue / yr: £654K–£784K; units × avg price
Conversion rate: 2.6%
Avg BSR: #19
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 5.7%
Avg brand age: 32 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

31%

Gritin27%
daphomeu13%
EZVALO9%
Bilonly8%
Bawoo6%
JEKEMORYE6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -37.0% search growth over the last 90 days.

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.8×

Open Trend

Top under cupboard kitchen lights search terms

under cabinet kitchen lights347K/yr -56.9%1.7% conv.
under cupboard kitchen lights135K/yr -13.4%2.1% conv.
wardrobe lights103K/yr -39.1%1.9% conv.
under counter lights107K/yr -25.2%1.9% conv.
cabinet lights110K/yr -32.2%1.1% conv.
under cabinet lights92K/yr -19.5%1.4% conv.
cupboard lights104K/yr -40.1%2.1% conv.
wardrobe lights motion sensor68K/yr -13.2%2.4% conv.
stick on lights76K/yr -34.4%1.4% conv.
shelf lights53K/yr -26.2%0.6% conv.

All search terms

Top under cupboard kitchen lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gritin Under Cabinet Kitchen Lights Rechargeable 2 Pack-3 Color Temps

Gritin£11.514.6★21,383 rev

daphomeu 5 Pack Rechargeable Under Cupboard Kitchen Lights Dimmable

daphomeu£15.354.2★2,090 rev

Bilonly Under Cabinet Kitchen Lights 40 LED Rechargeable Motion Sensor Lights Indoor Magnetic Dimmable Under Cupboard Lights Wireless LED Strip Light for Kitchen Stairs Wardrobe Hallway 2 Pack

Bilonly£9.934.4★659 rev

EZVALO Under Cabinet Kitchen Lights 3 Color Dimmable 62 LED Motion Sensor Lights Indoor 1600mAh Rechargeable LED Lights for Cupboard Kitchen (20.5cm 2 Pack)

EZVALO£11.284.6★2,818 rev

Bawoo Under Cabinet Lights Wireless LED Puck Lights Remote Control 4000K Natural White Brightness Dimmable Battery Powered Touch Closet Cupboard Kitchen Wardrobe Lights 6 Pack (White)

Bawoo£11.764.2★14,973 rev

Newest

by launch date

WOBANE Under Cabinet Lights 4x50cm Flexible LED Strip Warm White 1200lm

WOBANE£12.952,181 rev

3mo ago

slochi Rechargeable Under Cabinet Kitchen Lights-3 Color&Dimmable 3 Modes Motion Sensor Magnetic&Stick Easy Installation Under Closet Light for Counter Wardrobe Shelf Cupboard-20CM/3 Pack

slochi£12.60469 rev

6mo ago

KALAHOL 4 Pack Under Cabinet Kitchen Lights Motion Sensor Lights Indoor Type-C Charging Indicator for Wardrobe Under Counter Cupboard Stairs Kitchen (Cold White)

KALAHOL£13.38405 rev

6mo ago

daphomeu 5 Pack Rechargeable Under Cupboard Kitchen Lights 20CM Dimmable Warm Cabinet Light LED Motion Sensor Lights Indoor Magnetic Stick Light for Kitchen Shelf Stairs Wardrobe

daphomeu£15.74392 rev

9mo ago

Under Cabinet Kitchen Lights Motion Sensor Lights Indoor 20CM 3 Pack

FILIYANO£11.19869 rev

10mo ago

What buyers say about under cupboard kitchen lights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow29%

“Nice and bright”

Quality-Overall13%

“Excellent Quality”

Charging11%

“Holds charge well”

Value For Money9%

“Good value for money”

Assembly/Installation6%

“Easy to set up”

Ease Of Use5%

“Very Convenient”

Advertised Vs Actual Product4%

“As advertised”

Size-Overall4%

“They fit well”

Battery Life3%

“Useful and long battery lasting”

Magnetic Strength/Adsorption3%

“Good magnet”

What buyers complain about

Charging25%

“Poor charging”

Battery Life11%

“Short battery life”

Durability7%

“one broke”

Quality-Overall6%

“I am disappointed with the lack of quality control before shipping”

Magnetic Strength/Adsorption6%

“Poor magnets”

Brightness/Shine/Glow5%

“Not very bright”

Functionality-Overall5%

“they didnt work right at all”

Adhesion/Stickiness4%

“Adhesion poor”

Value For Money2%

“Seems a bit cheaper”

Size-Overall2%

“They are not fit for purpose”

Top return reasons

Brightness/Shine/Glow17%

Charging16%

Size-Overall14%

Functionality-Overall10%

Magnetic Strength/Adsorption6%

Quality-Overall5%

Defective Material/Parts5%

Color4%

Adhesion/Stickiness3%