outdoor wall lights
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Avg price
Great£19.13avg listing price — sweet spot $15–$100
Price range
Great£7.75–£45.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£818K£818K/yr · 2.4M searches
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,195.53avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-29.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, outdoor wall lights is a £818K/yr Amazon United Kingdom market (2.4M searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 63/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
outdoor wall lights market data
- Units sold / yr
- 50K–60K
- avg 250–500/product
- Revenue / yr
- £957K–£1.1M
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #132
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 5.0%
- Avg brand age
- 42 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
57 falling
Sellers
98
Top-5 brand share
34%
Top 20: 74%
Top-5 click share
22%
Top 20: 55%
Open market
62%
- EBION12%
- Philips7%
- Jsdoin6%
- Lepro5%
- Long Life Lamp Company4%
- Kerry4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Top outdoor wall lights search terms
- outdoor wall lights348K/yr
- security light223K/yr
- motion sensor lights outdoor221K/yr
- outdoor light151K/yr
- security lights outdoor motion sensor255K/yr
- outside lights mains powered123K/yr
- outdoor wall lights mains powered92K/yr
- flood lights outdoor103K/yr
- porch light72K/yr
- outside light86K/yr
Top outdoor wall lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jsdoin 50W Security Lights Outdoor Motion Sensor 4500 Lumen PIR Security Light 6500K LED Floodlights IP66 Waterproof Outside Daylight Wall Light with 2M Cable for Garage Garden Hallway Backyard
Jsdoin£13.774.0★2,211 rev
Philips 21W 3000 lm LED Security Light Outdoor w/PIR Motion Sensor 5000K Daylight Flood Light Waterproof Dusk to Dawn 2 Heads 4 Modes
Philips£30.594.6★322 rev
Long Life Lamp Company Black Stainless Steel Double Wall Light IP65 Up Down Outdoor Wall Light ZLC035B
Long Life Lamp Company£10.884.6★2,345 rev
EBION Outdoor Wall Lantern Black Outdoor Wall Lights with Clear Glass Shade
EBION£14.734.5★194 rev
JumJam Solar Flood Lights Security Lights Outdoor Motion Sensor for Garden
JumJam£18.654.5★1,647 rev
Newest
by launch date
Aomeya Motion Sensor Outdoor Security Light 30W 2750 Lumen LED Floodlights with PIR Sensor IP66 Waterproof Motion Sensor Outdoor Wall Light with Remote Control for Garden
Aomeya£11.872,955 rev
Philips 24W 3500LM LED Security Lights w/PIR Motion Sensor Outdoor 5000K Daylight Dusk to Dawn Aluminum Flood light 3 Adjustable Heads Waterproof for Garage Yard Porch
Philips£34.29176 rev
Philips 21W 3000 lm LED Security Light Outdoor w/PIR Motion Sensor 5000K Daylight Flood Light Waterproof Dusk to Dawn 2 Heads 4 Modes
Philips£30.59322 rev
HARPER LIVING Outdoor Wall Lights Lantern Mains Powered IP65 Weatherproof Black Aluminum E27 Socket Outside Wall Lamp with Clear Shade Security Lights for Porch Front Door Garden Patio Rectangle
HARPER LIVING£24.12117 rev
HARPER LIVING Outdoor Wall Lights E27 Outside Lights Mains Powered IP54 Weatherproof Aluminum Black Exterior Wall Lamp with Clear Shade Security Lights for Porch Front Door Garden Patio
HARPER LIVING£18.94117 rev
Trending
90-day click momentumAomeya Motion Sensor Outdoor Security Light 30W 2750 Lumen LED Floodlights with PIR Sensor IP66 Waterproof Motion Sensor Outdoor Wall Light with Remote Control for Garden
Aomeya£11.874.3★
HARPER LIVING Outdoor Wall Lights Lantern Mains Powered IP65 Weatherproof Black Aluminum E27 Socket Outside Wall Lamp with Clear Shade Security Lights for Porch Front Door Garden Patio Rectangle
HARPER LIVING£24.124.4★
Aigostar Outdoor Wall Lights Mains Powered Black Up Down Outdoor Lights IP65 Waterproof Up and Down Outside Lights Max 35W GU10 Porch Light LED Outdoor Wall Lamp Aluminium Front Door Light 2 Pack
Aigostar£16.294.3★
EBION Outdoor Coach Lantern Wall Lights Traditional Vintage Retro Light E27
EBION£17.964.6★
GRIFEMA 20W LED Security Light with Motion Sensor 2200LM 6500K
GRIFEMA£7.943.9★
What buyers say about outdoor wall lights
What buyers praise and complain about, mined from review topics.What buyers love
“Bright light”
“Excellent price”
“The build quality is excellent”
“Easily installed”
“perfect fit”
“As advertised”
“Does the job”
“Security light”
“Ease of use”
“Quick to charge”
What buyers complain about
“Broke”
“Awful quality”
“Doesn't work”
“Much smaller”
“Not very bright”
“Look more expensive than they are”
“Very difficult to charge units”
“Not rain resistant”
“battery poor”
“Limited installation Options”
Top return reasons
Common questions
- Is outdoor wall lights profitable to sell on Amazon United Kingdom?
- The niche generates £818K/yr across 97 tracked products. 11 of 23 products launched in the last 360 days are still selling. 90-day search growth is -29.1%. Flapen's verdict: Worth a look (63/100).
- How competitive is the outdoor wall lights niche?
- 57 brands and 98 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 34% of demand.
- What do buyers complain about in outdoor wall lights?
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 2.2%.
- When does demand for outdoor wall lights peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the outdoor wall lights niche?
- Listings span £7.75–£45.71; the average listing price is £19.13 (sweet spot $15–$100). The average incumbent carries 1,196 reviews — the moat a new listing must climb.