Floor Lamp
MaybeThe top 5 brands take only 35% of clicks. But demand is soft, at -41.7% this quarter, so Floor Lamp is a Maybe.
- Flapen Score
- 62 / 100Top 7% of 370 Lighting niches · +15 vs the category median of 4762
- Market size
- £613K/yr1.9M searches / yr
- 90-day growth
- -41.7%search demand this quarter
- Competition
- 18%top-5 click share · 55 brands · 69 sellers
Flapen Score
Floor Lamp against its category
The dotted line is the Lighting average. Past it, Floor Lamp is stronger. Inside it, weaker.
Market
The Floor Lamp market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Floor Lamp 1.9M times last year and spent an estimated £613K. The top 5 brands take 35% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -41.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £613K a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- -41.7%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £613Ka year
- Peak month
- January5.4× the quietest month
- Top search term
- floor lamps for living room539K searches a year
02 · Price
A sale here is worth £29.77.
Listings sell for £29.77 on average, from £13.33 to £60.58. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £29.77 that is £7K to £15K a year per listing.
- Average price
- £29.77inside the $15 to $100 sweet spot
- Price range
- £13.33–£60.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £7K–£15K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
98% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #137 within Indoor Lighting. It carries 465 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 82%
- Out of stock, average day
- 13.1%
- Average rank
- #137in Indoor Lighting
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 465per listing
- Listings tracked
- 122
04 · Newcomers
Amazon counts 16 of last year's 53 launches as successful.
53 products launched here in the last 12 months. Amazon counts 16 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 53
- Successful launches
- 16Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Floor Lamp products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
AmazeFan Floor Lamps for Living Room 68 Dimmable Floor Lamp 3 x 800LM LED Bulbs Included Industrial Floor Lamp Standing Tree Lamp with Elegant Teardrop Cage Tall Lamps for Living Room Bedroom
- Price
- £34.29
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 1y ago

PreeOtti Floor Lamp 60 Modern Lamps for Living Room with Remote Control
- Price
- £30.36
- Rating
- 4.4/5
- Reviews
- 134
- Age
- 9mo ago

pekipe Dimmable Floor Lamp with Remote Control Black
- Price
- £23.07
- Rating
- 4.6/5
- Reviews
- 286
- Age
- 2y ago

OUTON Solid Wooden Tripod Floor Lamp Bulb Included Standing Lamp with Remote Control Dimmable & 4 Color Temperatures 1H Timer Floor Lamp with Storage Shelf Linen Shade for Living Room Bedroom
- Price
- £45.00
- Rating
- 4.7/5
- Reviews
- 840
- Age
- 3y ago
![MiniSun | Black Wooden Floor Lamp with Shelves | Floor Lamps & Torchieres Home Décor & Improvement Essential | Includes 10W GLS Bulb [3000K Warm White]](https://m.media-amazon.com/images/I/21BcPz2Qo3L.jpg)
MiniSun | Black Wooden Floor Lamp with Shelves | Floor Lamps & Torchieres Home Décor & Improvement Essential | Includes 10W GLS Bulb [3000K Warm White]
- Price
- £30.17
- Rating
- 4.5/5
- Reviews
- 1,137
- Age
- 9y ago
Trending
90-day click momentum
Floor Lamp for Living Room - Gold Modern Tall Standing Lamps for Bedroom
- Price
- £27.19
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 5mo ago

EDISHINE Modern Floor Lamp for Living Room Standing Lamp for Bedroom 63 Tall Lamp with Linen Lampshade Pull Chain Switch E27 Socket (2700K LED Bulb Included)
- Price
- £19.42
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 3mo ago

VASAGLE Floor Lamp for Living Room Modern Arc Standing Lamp Adjustable Height 150-175 cm with Foot Switch Fabric Lampshade E27 Socket Ink Black LFL006BD03
- Price
- £25.96
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 6mo ago

LED Floor Lamp 67 Modern Standing Lamps with Remote Control 3 Color Temperature Dimmable Brightness Foot Switch Standard Tall Floor Lamps for Living Room Bedroom Office(9W Bulb Included)
- Price
- £23.86
- Rating
- 4.3/5
- Reviews
- 50
- Age
- 6mo ago

Dimmable Gold Floor Lamp Arc Standing Lamp 65 Tall Lamp for Living Room
- Price
- £36.09
- Rating
- 4.5/5
- Reviews
- 1,550
- Age
- 2y ago
Newest
by launch date
EDISHINE Modern Floor Lamp for Living Room Standing Lamp for Bedroom 63 Tall Lamp with Linen Lampshade Pull Chain Switch E27 Socket (2700K LED Bulb Included)
- Price
- £19.42
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 3mo ago

Floor Lamp for Living Room - Gold Modern Tall Standing Lamps for Bedroom
- Price
- £27.19
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 5mo ago

LED Floor Lamp 67 Modern Standing Lamps with Remote Control 3 Color Temperature Dimmable Brightness Foot Switch Standard Tall Floor Lamps for Living Room Bedroom Office(9W Bulb Included)
- Price
- £23.86
- Rating
- 4.3/5
- Reviews
- 50
- Age
- 6mo ago

VASAGLE Floor Lamp for Living Room Modern Arc Standing Lamp Adjustable Height 150-175 cm with Foot Switch Fabric Lampshade E27 Socket Ink Black LFL006BD03
- Price
- £25.96
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 6mo ago

PreeOtti Floor Lamp 60 Modern Lamps for Living Room with Remote Control
- Price
- £30.36
- Rating
- 4.4/5
- Reviews
- 134
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 18% of clicks. An open shelf where new products get seen.
Brands
55 falling
Sellers
69
Top-5 brand share
35%
Top 20: 74%
Top-5 click share
18%
Top 20: 48%
Open market
61%
- Aooshine9%
- MiniSun8%
- VASAGLE8%
- OUTON5%
- AmazeFan5%
- pekipe4%
Demand
Floor Lamp search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.4×
Search terms
Top Floor Lamp search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- floor lamps for living room539K/yr
- standard lamps living room206K/yr
- tall lamp129K/yr
- led floor lamp111K/yr
- floor lamp with shelves93K/yr
- standing lamps for living room86K/yr
- tall lamps for living room114K/yr
- standard lamp101K/yr
- black floor lamp75K/yr
- uplighter floor lamp81K/yr
Reviews and returns
What reviews say buyers love and hate about Floor Lamp
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Garbage quality
Not great quality
Poor quality control
Broke after one week
broke it themselves
Broke after one day
the light is not very bright
Not very bright
Not as bright as I would expect
Quite flimsy
Incredibly flimsy
Not sturdy
Bit fiddly to assemble
Very difficult to put together
very difficult to assemble
Love
bright light
Bright light
Nice &bright
Assembly is straightforward
Easily assembled
Easy Assembly
Good Value
Amazing value
Good value for money
Build quality is strong
Amazing Quality
Solid build quality
Modern design
Compact Design
well constructed
Return
1.8% Return rate 28% Fixable by listing
the light is not very bright
Not very bright
Not as bright as I would expect
shorter than I was expecting
because the base is very small
Small
Garbage quality
Not great quality
Poor quality control
Defective
Wrong parts, poor quality
piece of crap doesn't screw in properly
Does not work as expected
Stopped working
Doesn't work
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Floor Lamp questions
Answered from the same tracked data.









