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Floor Lamp

Maybe

The top 5 brands take only 35% of clicks. But demand is soft, at -41.7% this quarter, so Floor Lamp is a Maybe.

Flapen Score
62
62 / 100
Top 7% of 370 Lighting niches · +15 vs the category median of 47
Market size
£613K/yr1.9M searches / yr
90-day growth
-41.7%search demand this quarter
Competition
18%top-5 click share · 55 brands · 69 sellers

Flapen Score

Floor Lamp against its category

The dotted line is the Lighting average. Past it, Floor Lamp is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floor Lamp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Floor Lamp 1.9M times last year and spent an estimated £613K. The top 5 brands take 35% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -41.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £613K a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-41.7%
Conversion, latest week
1.1%
Market size, estimated
£613Ka year
Peak month
January5.4× the quietest month
Top search term
floor lamps for living room539K searches a year

02 · Price

A sale here is worth £29.77.

Listings sell for £29.77 on average, from £13.33 to £60.58. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £29.77 that is £7K to £15K a year per listing.

Average price
£29.77inside the $15 to $100 sweet spot
Price range
£13.33–£60.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£7K–£15K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #137 within Indoor Lighting. It carries 465 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
82%
Out of stock, average day
13.1%
Average rank
#137in Indoor Lighting
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
465per listing
Listings tracked
122

04 · Newcomers

Amazon counts 16 of last year's 53 launches as successful.

53 products launched here in the last 12 months. Amazon counts 16 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
53
Successful launches
16Amazon's first-year sales bar
Average brand age
32 months

Products

Top Floor Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

£0£12K£25K£37K£49K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

55 falling

Sellers

69

Top-5 brand share

35%

Top 20: 74%

Top-5 click share

18%

Top 20: 48%

Open market

61%

  • Aooshine9%
  • MiniSun8%
  • VASAGLE8%
  • OUTON5%
  • AmazeFan5%
  • pekipe4%

Demand

Floor Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Floor Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • floor lamps for living room539K/yr
  • standard lamps living room206K/yr
  • tall lamp129K/yr
  • led floor lamp111K/yr
  • floor lamp with shelves93K/yr
  • standing lamps for living room86K/yr
  • tall lamps for living room114K/yr
  • standard lamp101K/yr
  • black floor lamp75K/yr
  • uplighter floor lamp81K/yr

Reviews and returns

What reviews say buyers love and hate about Floor Lamp

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall10%−0.05

Garbage quality

Not great quality

Poor quality control

Durability7%−0.10

Broke after one week

broke it themselves

Broke after one day

Brightness/Shine/Glow6%+1.83

the light is not very bright

Not very bright

Not as bright as I would expect

Strength6%−0.06

Quite flimsy

Incredibly flimsy

Not sturdy

Assembly/Installation5%+1.00

Bit fiddly to assemble

Very difficult to put together

very difficult to assemble

Love

Brightness/Shine/Glow26%+1.83

bright light

Bright light

Nice &bright

Assembly/Installation16%+1.00

Assembly is straightforward

Easily assembled

Easy Assembly

Value For Money12%+0.86

Good Value

Amazing value

Good value for money

Quality-Overall10%−0.05

Build quality is strong

Amazing Quality

Solid build quality

Design-Overall5%+0.32

Modern design

Compact Design

well constructed

Return

1.8% Return rate 28% Fixable by listing

Brightness/Shine/Glow16%█▆▆▆▆▅

the light is not very bright

Not very bright

Not as bright as I would expect

Size-Overall12%▄▅▇▅█▇

shorter than I was expecting

because the base is very small

Small

Quality-Overall10%▇███▅█

Garbage quality

Not great quality

Poor quality control

Defective Material/Parts10%█▆▆█▇▇

Defective

Wrong parts, poor quality

piece of crap doesn't screw in properly

Functionality-Overall10%▇▆▆█▇▆

Does not work as expected

Stopped working

Doesn't work

FAQ

Common Floor Lamp questions

Answered from the same tracked data.