Christmas Lights

Shoppers searched for this 6.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £989K a year.

Searches, last 12 months

6.0M

Growth, 90 days vs prior 90

+10.1%

Conversion, latest week

1.1%

Market size, estimated

£989Ka year

Peak month

December253.7× the quietest month

Top search term

christmas lights1.8M searches a year

Listings sell for £14.66 on average, from £3.68 to £165.19. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 500 to 750 of them. At £14.66 that is £7K to £11K a year per listing.

Average price

£14.66under the $15 to $100 sweet spot

Price range

£3.68–£165.19

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

125K–150K

Units per listing a year

500–750

Revenue per listing a year

£7K–£11K

Returns

1.9%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #418 within String Lights. It carries 2,133 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

99%

Out of stock, average day

16.9%

Average rank

#418in String Lights

Average rating

4.44 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,133per listing

Listings tracked

79

22 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

22

Successful launches

3Amazon's first-year sales bar

Average brand age

35 months