65
solar decking lights
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great£15.83avg listing price — sweet spot $15–$100
Price range
Great£8.47–£36.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+40.4%90-day search growth — must beat 0% to launch
Review moat
Good977.69avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£70K£70K/yr · 201K searches
Signals No Dominant Brand