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Security Lights Outdoor Motion Sensor

Security Lights Outdoor Motion Sensor shows no brand lock-in (top 5 brands take 47% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look
Market size 72Growth 2Conversion 33Competition 78Returns 72Price range 74Avg price 80Brand share 88Review moat 44Quality gap 65
This niche Category average

Is Security Lights Outdoor Motion Sensor profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Security Lights Outdoor Motion Sensor is a £780K/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 59/100.

Security Lights Outdoor Motion Sensor: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -46.2% over the last 90 days and 2.7% of searches end in a purchase.

£780K

revenue / yr

Units sold / yr60K
Search volume / yr-46.2%1.7M
Conversion rate2.7%
Avg price£16.90

Who owns the niche?

The top 5 brands hold 47% of demand, so 53% of the market is open.

53%

open market share

Brands · sellers37 · 72
Top-5 product click share37%
Open market53%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 48 products

Sponsored placement96%
New entrants (1y)14· 7 succeeded
Avg rating4.4★
Avg reviews2,124

Top Security Lights Outdoor Motion Sensor products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

£0£23K£47K£70K£94K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

72

Top-5 brand share

47%

Top 20: 88%

Top-5 click share

37%

Top 20: 77%

Open market

47%

  • Philips14%
  • Jsdoin11%
  • Lepro9%
  • GRIFEMA7%
  • CLY6%
  • JumJam6%

Security Lights Outdoor Motion Sensor demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.7MCVR2.7%Products48Brands37Top 5 Brands47%OOS Rate6.3%Rating4.4★Reviews2,124Avg BSR#54
80K60KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Top Security Lights Outdoor Motion Sensor search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • security light223K/yr
  • motion sensor lights outdoor221K/yr
  • security lights outdoor motion sensor255K/yr
  • flood lights outdoor103K/yr
  • outside lights with sensor187K/yr
  • outdoor security lights79K/yr
  • outdoor sensor lights87K/yr
  • floodlight68K/yr
  • pir lights outdoor80K/yr
  • security lights63K/yr

What reviews say buyers love and hate about Security Lights Outdoor Motion Sensor

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Brightness/Shine/Glow36%

Bright light

Value For Money12%

Excellent price

Quality-Overall10%

Excellent Product

Assembly/Installation8%

Easy assembled

Size-Overall4%

perfect fit

What buyers complain about

65% of reviews
Durability23%

Broke

Quality-Overall10%

I think its a very cheap quality build

Functionality-Overall8%

Does not function correctly

Brightness/Shine/Glow4%

Not very bright

Size-Overall4%

Not fitted yet

Security Lights Outdoor Motion Sensor return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

27%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
19%
2Size-Overall
18%
3Brightness/Shine/Glow
12%
4Defective Material/Parts
10%
5Compatibility-Overall
4%

Common Security Lights Outdoor Motion Sensor questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Security Lights Outdoor Motion Sensor 59/100 on Amazon United Kingdom — Worth a look. The niche generates £780K/yr across 48 tracked products. 7 of 14 products launched in the last 360 days are still selling. Search demand moved -46.2% over the last 90 days.
Search demand for Security Lights Outdoor Motion Sensor on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 4.5× the quietest.