Security Lights Outdoor Motion Sensor

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -46.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £780K a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

-46.2%

Conversion, latest week

2.7%

Market size, estimated

£780Ka year

Peak month

November4.5× the quietest month

Top search term

security light223K searches a year

Listings sell for £16.90 on average, from £7.94 to £35.01. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At £16.90 that is £13K to £17K a year per listing.

Average price

£16.90inside the $15 to $100 sweet spot

Price range

£7.94–£35.01

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

750–1,000

Revenue per listing a year

£13K–£17K

Returns

2.1%of orders · Amazon United Kingdom median 0.6%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #54 within Outdoor Lighting. It carries 2,124 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

6.3%

Average rank

#54in Outdoor Lighting

Average rating

4.36 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,124per listing

Listings tracked

48

14 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

7Amazon's first-year sales bar

Average brand age

41 months