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security lights outdoor motion sensor

Worth a look

Shows no brand lock-in (top 5 brands take 47% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 72Growth 2Conversion 33Competition 78Returns 72Price range 74Avg price 80Brand share 88Review moat 44Quality gap 65

Brand share

Great47%

top-5 brand share — no brand owns this niche

Avg price

Great£16.90

avg listing price — sweet spot $15–$100

Competition

Great37%

top-5 click share — an open shelf

Price range

Good£7.94–£35.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£780K

£780K/yr · 1.7M searches

Returns

Good2.1%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,124.29

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-46.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, security lights outdoor motion sensor is a £780K/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 59/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

security lights outdoor motion sensor market data

Units sold / yr
50K–60K
avg 750–1,000/product
Revenue / yr
£845K–£1.0M
units × avg price
Conversion rate
2.7%
Avg BSR
#54
Page quality
0%
Prime
100%
Sponsored
96%
Out of stock
6.3%
Avg brand age
41 months
Avg seller age
177 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

37 falling

Sellers

72

Top-5 brand share

47%

Top 20: 88%

Top-5 click share

37%

Top 20: 77%

Open market

47%

  • Philips14%
  • Jsdoin11%
  • Lepro9%
  • GRIFEMA7%
  • CLY6%
  • JumJam6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -46.2% search growth over the last 90 days.
80K60KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Top security lights outdoor motion sensor search terms

  • security light223K/yr
  • motion sensor lights outdoor221K/yr
  • security lights outdoor motion sensor255K/yr
  • flood lights outdoor103K/yr
  • outside lights with sensor187K/yr
  • outdoor security lights79K/yr
  • outdoor sensor lights87K/yr
  • floodlight68K/yr
  • pir lights outdoor80K/yr
  • security lights63K/yr
All search terms

Top security lights outdoor motion sensor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£23K6%£47K9%£70K12%£94K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about security lights outdoor motion sensor

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow36%

“Bright light”

Value For Money12%

“Excellent price”

Quality-Overall10%

“Excellent Product”

Assembly/Installation8%

“Easy assembled”

Size-Overall4%

“perfect fit”

Advertised Vs Actual Product4%

“As advertised”

Security2%

“Security light”

Efficiency2%

“Does the job”

Ease Of Use2%

“Ease of use”

Charging2%

“Quick to charge”

What buyers complain about

Durability23%

“Broke”

Quality-Overall10%

“I think its a very cheap quality build”

Functionality-Overall8%

“Does not function correctly”

Brightness/Shine/Glow4%

“Not very bright”

Size-Overall4%

“Not fitted yet”

Value For Money4%

“A little more expensive”

Charging3%

“Very difficult to charge units”

Battery Life3%

“battery poor”

Water Resistance3%

“Not waterproof”

Instructions/User Manual/Troubleshooting2%

“The instructions are so small they are almost impossible to read”

Top return reasons

Functionality-Overall19%
Size-Overall18%
Brightness/Shine/Glow12%
Defective Material/Parts10%
Compatibility-Overall4%
Quality-Overall3%
Charging3%
Durability3%
Advertised Vs Actual Product3%
Assembly/Installation2%

Common questions

Is security lights outdoor motion sensor profitable to sell on Amazon United Kingdom?
The niche generates £780K/yr across 48 tracked products. 7 of 14 products launched in the last 360 days are still selling. 90-day search growth is -46.2%. Flapen's verdict: Worth a look (59/100).
How competitive is the security lights outdoor motion sensor niche?
37 brands and 72 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in security lights outdoor motion sensor?
Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 2.1%.
When does demand for security lights outdoor motion sensor peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 4.5× the quietest.
What does it cost to enter the security lights outdoor motion sensor niche?
Listings span £7.94–£35.01; the average listing price is £16.90 (sweet spot $15–$100). The average incumbent carries 2,124 reviews — the moat a new listing must climb.