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Security Lights Outdoor Motion Sensor

Maybe

The top 5 brands take only 47% of clicks. But demand is soft, at -46.2% this quarter, so Security Lights Outdoor Motion Sensor is a Maybe.

Flapen Score
59
59 / 100
Top 9% of 370 Lighting niches · +12 vs the category median of 47
Market size
£780K/yr1.7M searches / yr
90-day growth
-46.2%search demand this quarter
Competition
37%top-5 click share · 37 brands · 72 sellers

Flapen Score

Security Lights Outdoor Motion Sensor against its category

The dotted line is the Lighting average. Past it, Security Lights Outdoor Motion Sensor is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Security Lights Outdoor Motion Sensor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Security Lights Outdoor Motion Sensor 1.7M times last year and spent an estimated £780K. The top 5 brands take 47% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -46.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £780K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-46.2%
Conversion, latest week
2.7%
Market size, estimated
£780Ka year
Peak month
November4.5× the quietest month
Top search term
security light223K searches a year

02 · Price

A sale here is worth £16.90.

Listings sell for £16.90 on average, from £7.94 to £35.01. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At £16.90 that is £13K to £17K a year per listing.

Average price
£16.90inside the $15 to $100 sweet spot
Price range
£7.94–£35.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
750–1,000
Revenue per listing a year
£13K–£17K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #54 within Outdoor Lighting. It carries 2,124 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#54in Outdoor Lighting
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,124per listing
Listings tracked
48

04 · Newcomers

Amazon counts 7 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
7Amazon's first-year sales bar
Average brand age
41 months

Products

Top Security Lights Outdoor Motion Sensor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£23K£47K£70K£94K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

72

Top-5 brand share

47%

Top 20: 88%

Top-5 click share

37%

Top 20: 77%

Open market

47%

  • Philips14%
  • Jsdoin11%
  • Lepro9%
  • GRIFEMA7%
  • CLY6%
  • JumJam6%

Demand

Security Lights Outdoor Motion Sensor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Security Lights Outdoor Motion Sensor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • security light223K/yr
  • motion sensor lights outdoor221K/yr
  • security lights outdoor motion sensor255K/yr
  • flood lights outdoor103K/yr
  • outside lights with sensor187K/yr
  • outdoor security lights79K/yr
  • outdoor sensor lights87K/yr
  • floodlight68K/yr
  • pir lights outdoor80K/yr
  • security lights63K/yr

Reviews and returns

What reviews say buyers love and hate about Security Lights Outdoor Motion Sensor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability23%−0.27

Broke

Did not last

Broken

Quality-Overall10%−0.02

I think its a very cheap quality build

Awful quality

these are rubbish quality

Functionality-Overall8%−0.08

Does not function correctly

Never worked

Doesn't work

Brightness/Shine/Glow4%+2.61

Not very bright

Not as bright as you think

not as bright as i expected it to be

Size-Overall4%+0.23

Not fitted yet

cable very short

Much smaller

Love

Brightness/Shine/Glow36%+2.61

Bright light

Adjustable brightness

Nice and bright

Value For Money12%+0.64

Excellent price

Excellent value

Excellent value

Quality-Overall10%−0.02

Excellent Product

Happy with Quality Light

Good quality light

Assembly/Installation8%+0.55

Easy assembled

Easily installed

Easy to set up

Size-Overall4%+0.23

perfect fit

EASY TO FIT

easy to fit up works

Return

2.1% Return rate 27% Fixable by listing

Functionality-Overall19%█▇▅▅▆▅

Does not function correctly

Never worked

Doesn't work

Size-Overall18%▄▇██▇▇

Not fitted yet

cable very short

Much smaller

Brightness/Shine/Glow12%▆▇▇█▆▇

Not very bright

Not as bright as you think

not as bright as i expected it to be

Defective Material/Parts10%▅▆█▅█▇
Compatibility-Overall4%▇█▅▄▆▅

FAQ

Common Security Lights Outdoor Motion Sensor questions

Answered from the same tracked data.