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security lights outdoor motion sensor
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great£16.90avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Price range
Good£7.94–£35.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£780K£780K/yr · 1.7M searches
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,124.29avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-46.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand