54
outside lights with sensor
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but soft demand (-57.8% this quarter) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great£17.40avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Price range
Good£6.74–£35.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£322K£322K/yr · 750K searches
Review moat
Good1,466.65avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-57.8%90-day search growth — must beat 0% to launch