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Outside Lights with Sensor

Maybe

The top 5 brands take only 49% of clicks. But demand is soft, at -57.8% this quarter, so Outside Lights with Sensor is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 370 Lighting niches · +7 vs the category median of 47
Market size
£322K/yr750K searches / yr
90-day growth
-57.8%search demand this quarter
Competition
37%top-5 click share · 35 brands · 68 sellers

Flapen Score

Outside Lights with Sensor against its category

The dotted line is the Lighting average. Past it, Outside Lights with Sensor is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outside Lights with Sensor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Outside Lights with Sensor 750K times last year and spent an estimated £322K. The top 5 brands take 49% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 750K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -57.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £322K a year.

Searches, last 12 months
750K
Growth, 90 days vs prior 90
-57.8%
Conversion, latest week
2.5%
Market size, estimated
£322Ka year
Peak month
November4.9× the quietest month
Top search term
flood lights outdoor103K searches a year

02 · Price

A sale here is worth £17.40.

Listings sell for £17.40 on average, from £6.74 to £35.01. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £17.40 that is £4K to £9K a year per listing.

Average price
£17.40inside the $15 to $100 sweet spot
Price range
£6.74–£35.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #63 within Outdoor Lighting. It carries 1,467 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#63in Outdoor Lighting
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,467per listing
Listings tracked
48

04 · Newcomers

Amazon counts 5 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
5Amazon's first-year sales bar
Average brand age
42 months

Products

Top Outside Lights with Sensor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£10K£19K£29K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

68

Top-5 brand share

49%

Top 20: 88%

Top-5 click share

37%

Top 20: 75%

Open market

45%

  • Philips13%
  • Jsdoin12%
  • GRIFEMA10%
  • Lepro7%
  • CLY7%
  • JumJam5%

Demand

Outside Lights with Sensor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Outside Lights with Sensor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flood lights outdoor103K/yr
  • outside lights with sensor187K/yr
  • pir lights outdoor80K/yr
  • flood lights outdoor motion sensor34K/yr
  • outdoor lights with sensor62K/yr
  • flood light35K/yr
  • outside security lights with sensor30K/yr
  • outdoor security lighting26K/yr
  • outdoor security light20K/yr
  • flood & spot lighting20K/yr

Reviews and returns

What reviews say buyers love and hate about Outside Lights with Sensor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability26%−0.32

Broke

Does not last

Broken

Quality-Overall11%−0.02

Awful quality

I think its a very cheap quality build

Poor quality checking

Functionality-Overall8%−0.08

Does not function correctly

Never worked

Didnt work

Value For Money4%+0.60

A little more expensive

More expensive than an unbranded item

price was very goof

Brightness/Shine/Glow4%+2.34

Not as bright as you think

not as bright as i expected it to be

Not bright

Love

Brightness/Shine/Glow34%+2.34

Bright light

Nice and bright

Excellent brightness

Value For Money10%+0.60

Excellent value

Fair price

Excellent value

Quality-Overall10%−0.02

Good quality light

Happy with Quality Light

Excellent product

Assembly/Installation9%+0.53

Easy assembled

Easily installed

Easy to set up

Size-Overall5%+0.34

Easy fit

EASY TO FIT

Fitted it as per instructions

Return

2.4% Return rate 28% Fixable by listing

Functionality-Overall19%█▇▅▅▆▅

Does not function correctly

Never worked

Didnt work

Size-Overall18%▄▇▇█▆▆

small in size

cable very short

Not fitted yet

Brightness/Shine/Glow11%▇▆▆▇▆█

Not as bright as you think

not as bright as i expected it to be

Not bright

Defective Material/Parts9%▇▆█▆█▆
Compatibility-Overall5%██▅▄▆▄

FAQ

Common Outside Lights with Sensor questions

Answered from the same tracked data.