Night Light
Night Light shows a $1.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Night Light profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Night Light is a £1.7M/yr Amazon United Kingdom market (3.0M searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Worth a look — 58/100.
Night Light: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -28.8% over the last 90 days and 5.0% of searches end in a purchase.
£1.7M
revenue / yr
Who owns the niche?
The top 5 brands hold 56% of demand, so 44% of the market is open.
44%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 32 products
Top Night Light products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
GRIFEMA Plug in Night Light with Dusk to Dawn Photocell Sensor White
- Price
- £4.00
- Rating
- 4.4/5
- Reviews
- 2,267
- Age
- 2y ago
PURSNIC Night Light Plug in Wall Dusk to Dawn 3000K Warm White 2 Pack
- Price
- £7.28
- Rating
- 4.4/5
- Reviews
- 3,655
- Age
- 2y ago
Tommee Tippee GroEgg2 Toddler Nightlight Colour-Changing Room Thermometer
- Price
- £16.17
- Rating
- 4.4/5
- Reviews
- 6,440
- Age
- 6y ago
Auxmir Night Light LED Touch Bedside Table Lamp Remote Control Dimmable Light with RGB Color Changing USB Rechargeable Portable Lamp for Children Kids Bedroom Living Room Camping
- Price
- £11.86
- Rating
- 4.4/5
- Reviews
- 25,506
- Age
- 3y ago
2 Pack Night Light Plug in Wall Dimmable LED Night Light with Dusk to
- Price
- £6.79
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 1mo ago
Trending
90-day click momentum
MEDE Night Light Dimmable Bedside Lamps with RGB for Toddler Kids Adults
- Price
- £12.67
- Rating
- 4.5/5
- Reviews
- 1,093
- Age
- 3mo ago
2 Pack Night Light Plug in Wall Dimmable LED Night Light with Dusk to
- Price
- £6.79
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 1mo ago
LOHAS-LED Plug in Night Light Dimmable Nightlight 100LM Dusk to Dawn Sensor
- Price
- £8.10
- Rating
- 4.4/5
- Reviews
- 757
- Age
- 4mo ago
Ledivion Night Light LED Touch Bedside Table Lamp RGB Colours Changing 5 Brightness Level Timing Function Dimmable Rechargable Remote Control Light for Bedroom Living Room
- Price
- £10.47
- Rating
- 4.4/5
- Reviews
- 1,004
- Age
- 2y ago
GRIFEMA Plug in Night Light 2 Pack with Dusk to Dawn Sensor White
- Price
- £7.17
- Rating
- 4.4/5
- Reviews
- 2,267
- Age
- 1y ago
Newest
by launch date2 Pack Night Light Plug in Wall Dimmable LED Night Light with Dusk to
- Price
- £6.79
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 1mo ago
MEDE Night Light Dimmable Bedside Lamps with RGB for Toddler Kids Adults
- Price
- £12.67
- Rating
- 4.5/5
- Reviews
- 1,093
- Age
- 3mo ago
LOHAS-LED Plug in Night Light Dimmable Nightlight 100LM Dusk to Dawn Sensor
- Price
- £8.10
- Rating
- 4.4/5
- Reviews
- 757
- Age
- 4mo ago
PKBD Night Light Plug in Wall with Dusk to Dawn Sensor 1 Pack
- Price
- £7.81
- Rating
- 4.5/5
- Reviews
- 206
- Age
- 8mo ago
Night Light Plug in Wall with Motion Sensor and Dusk to Dawn Sensor
- Price
- £11.74
- Rating
- 4.5/5
- Reviews
- 310
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
24 falling
Sellers
51
Top-5 brand share
56%
Top 20: 95%
Top-5 click share
46%
Top 20: 84%
Open market
40%
- GRIFEMA21%
- Suright10%
- PURSNIC9%
- Auxmir9%
- Tommee Tippee7%
- UPXNBOR4%
Night Light demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Top Night Light search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- night light1.2M/yr
- plug in night light301K/yr
- night light plug in wall314K/yr
- baby night light114K/yr
- kids night light150K/yr
- night light kids156K/yr
- plug in light96K/yr
- night lights98K/yr
- plug in night light for hallway91K/yr
- night light for kids47K/yr
What reviews say buyers love and hate about Night Light
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Bright light”
“Excellent value”
“Excellent product”
“Easy to use”
“As advertised”
What buyers complain about
65% of reviews“Broke after a month”
“Not bright enough”
“it stopped charging this week”
“Not working well at all”
“Bad quality”
Night Light return rate & reasons
Why buyers send it back, as a share of all return requests.
1.7%
Return rate
19%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Night Light questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
