Night Light

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.

Searches, last 12 months

3.0M

Growth, 90 days vs prior 90

-28.8%

Conversion, latest week

5.0%

Market size, estimated

£1.7Ma year

Peak month

January2.2× the quietest month

Top search term

night light1.2M searches a year

Listings sell for £10.95 on average, from £4.00 to £23.80. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,500 to 3,000 of them. At £10.95 that is £27K to £33K a year per listing.

Average price

£10.95under the $15 to $100 sweet spot

Price range

£4.00–£23.80

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

125K–150K

Units per listing a year

2,500–3,000

Revenue per listing a year

£27K–£33K

Returns

1.7%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #31 within Indoor Lighting. It carries 3,141 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

6.2%

Average rank

#31in Indoor Lighting

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,141per listing

Listings tracked

32

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

32 months