Is night light profitable to sell on Amazon United Kingdom?

The niche generates £1.7M/yr across 32 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Worth a look (58/100).

How competitive is the night light niche?

24 brands and 51 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in night light?

Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Charging. The return rate is 1.7%.

When does demand for night light peak?

Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the night light niche?

Listings span £4.00–£23.80; the average listing price is £10.95 (sweet spot $15–$100). The average incumbent carries 3,141 reviews — the moat a new listing must climb.

night light

Worth a look

Shows a $1.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Great£1.7M

£1.7M/yr · 3.0M searches

Returns

Great1.7%

return rate — above 5% kills the launch gate

Brand share

Great56%

top-5 brand share — no brand owns this niche

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£4.00–£23.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.95

avg listing price — sweet spot $15–$100

Review moat

Okay3,141.13

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-28.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, night light is a £1.7M/yr Amazon United Kingdom market (3.0M searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Worth a look — 58/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

night light market data

Units sold / yr: 125K–150K; avg 2,500–3,000/product
Revenue / yr: £1.4M–£1.6M; units × avg price
Conversion rate: 5.0%
Avg BSR: #31
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 6.2%
Avg brand age: 32 months
Avg seller age: 176 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

Top-5 brand share

56%

Top 20: 95%

Top-5 click share

46%

Top 20: 84%

Open market

40%

GRIFEMA21%
Suright10%
PURSNIC9%
Auxmir9%
Tommee Tippee7%
UPXNBOR4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.8% search growth over the last 90 days.

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top night light search terms

night light1.2M/yr -26.9%3.5% conv.
plug in night light301K/yr -32.9%5.9% conv.
night light plug in wall314K/yr -38.9%5.9% conv.
baby night light114K/yr -13.1%1.9% conv.
kids night light150K/yr -29.1%1.2% conv.
night light kids156K/yr -40.9%1.6% conv.
plug in light96K/yr -29.0%1.9% conv.
night lights98K/yr -31.8%1.7% conv.
plug in night light for hallway91K/yr -41.6%7.1% conv.
night light for kids47K/yr -13.9%1.4% conv.

All search terms

Top night light products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GRIFEMA Plug in Night Light with Dusk to Dawn Photocell Sensor White

GRIFEMA£4.004.4★2,267 rev

PURSNIC Night Light Plug in Wall Dusk to Dawn 3000K Warm White 2 Pack

PURSNIC£7.284.4★3,655 rev

Tommee Tippee GroEgg2 Toddler Nightlight Colour-Changing Room Thermometer

Tommee Tippee£16.174.4★6,440 rev

Auxmir Night Light LED Touch Bedside Table Lamp Remote Control Dimmable Light with RGB Color Changing USB Rechargeable Portable Lamp for Children Kids Bedroom Living Room Camping

Auxmir£11.864.4★25,506 rev

2 Pack Night Light Plug in Wall Dimmable LED Night Light with Dusk to

Suright£6.794.8★31 rev

Newest

by launch date

2 Pack Night Light Plug in Wall Dimmable LED Night Light with Dusk to

Suright£6.7931 rev

1mo ago

MEDE Night Light Dimmable Bedside Lamps with RGB for Toddler Kids Adults

MEDE£12.671,093 rev

3mo ago

LOHAS-LED Plug in Night Light Dimmable Nightlight 100LM Dusk to Dawn Sensor

LOHAS-LED£8.10757 rev

4mo ago

PKBD Night Light Plug in Wall with Dusk to Dawn Sensor 1 Pack

PKBD£7.81206 rev

8mo ago

Night Light Plug in Wall with Motion Sensor and Dusk to Dawn Sensor

Suright£11.74310 rev

9mo ago

What buyers say about night light

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow39%

“Bright light”

Value For Money11%

“Excellent value”

Quality-Overall8%

“Excellent product”

Ease Of Use5%

“Easy to use”

Advertised Vs Actual Product4%

“As advertised”

Color4%

“Colours are also quite pretty”

Charging3%

“charges well”

Sleep Quality2%

“Good for kids, good sleep”

Efficiency2%

“does what I wanted it to do well”

Battery Life1%

“battery lasts long”

What buyers complain about

Durability18%

“Broke after a month”

Brightness/Shine/Glow12%

“Not bright enough”

Charging7%

“it stopped charging this week”

Functionality-Overall7%

“Not working well at all”

Quality-Overall6%

“Bad quality”

Size-Overall5%

“It is a small unit”

Value For Money3%

“Cheap price though”

Battery Life3%

“Battery life suddenly dropped”

Advertised Vs Actual Product2%

“WRONG DESCRIPTION”

Remote Control1%

“no remote”

Top return reasons

Brightness/Shine/Glow25%

Functionality-Overall18%

Size-Overall9%

Charging7%

Defective Material/Parts6%

Quality-Overall5%