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motion sensor lights indoor
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Market size
Good£717K£717K/yr · 1.8M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.70avg listing price — sweet spot $15–$100
Price range
Okay£5.61–£23.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,466.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-36.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand