How competitive is the Led Bulbs niche on Amazon United Kingdom?

12 brands and 45 sellers compete in Led Bulbs on Amazon United Kingdom. The top 5 Led Bulbs products take 64% of clicks and its top 5 brands hold 84% of demand.

What do buyers complain about in Led Bulbs?

Led Bulbs buyers on Amazon United Kingdom complain most about Durability, Brightness/Shine/Glow, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 1.5%.

What does it cost to enter the Led Bulbs niche?

Led Bulbs sells for £7.43 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.87–£11.04. The average incumbent carries 5,575 reviews — the moat a new listing must climb.

Led Bulbs

prices mostly outside the sweet spot ($4.87–$11.04) — Led Bulbs doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Led Bulbs profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Led Bulbs is a £1.4M/yr Amazon United Kingdom market (3.0M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Led Bulbs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -43.0% over the last 90 days and 6.1% of searches end in a purchase.

£1.4M

revenue / yr

Units sold / yr200K

Search volume / yr-43.0%3.0M

Conversion rate6.1%

Avg price£7.43

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers12 · 45

Top-5 product click share64%

Open market16%

Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 21 products

Top Led Bulbs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Lepro B22 Bayonet Light Bulb 8.5W = 60W 806lm Warm White 2700K 6 Pack

Price: £7.22
Rating: 4.6/5
Reviews: 9,168
Age: 6y ago

Lepro Bayonet Light Bulb 8.5W=60W 806lm Warm White 2700K Pack of 3

Price: £5.37
Rating: 4.6/5
Reviews: 9,168
Age: 2y ago

Vanke Bayonet Light Bulb 9W(60W Equivalent) Warm White 2700K 3-Pack

Price: £5.06
Rating: 4.5/5
Reviews: 6,431
Age: 5y ago

Energizer B22 Bayonet Light Bulbs 1521lm Daylight White 6500K 4 Pack

Price: £7.92
Rating: 4.7/5
Reviews: 1,533
Age: 2y ago

Energizer Bayonet Light Bulb B22 Bulbs Daylight White 6500K 5 Pack

Price: £6.40
Rating: 4.6/5
Reviews: 899
Age: 1y ago

Newest

by launch date

Energizer B22 Bayonet LED Light Bulb 60W Equivalent 3.8W A-Rated Energy Efficient 806lm Warm White 2700K Clear Vintage Filament Glass 50 000 Hour Lifespan Non-Dimmable

Price: £10.67
Rating: 4.6/5
Reviews: 39
Age: 6mo ago

B22 LED Bayonet Light Bulbs 100W Equivalent 13.5W 1520lm Daylight Cool White 6500K Non-Dimmable Energy Class E Pack of 6

Price: £10.90
Rating: 4.7/5
Reviews: 111
Age: 11mo ago

Energizer Bayonet Light Bulb B22 Bulbs Daylight White 6500K 5 Pack

Price: £6.40
Rating: 4.6/5
Reviews: 899
Age: 1y ago

Linkind Bayonet Light Bulb 100w Equivalent Daylight White 5000K 13.7W 1600lm Super Bright B22d LED Bulbs BC GLS Energy Saving Bulbs Non-Dimmable 2 Pack

Price: £5.81
Rating: 4.6/5
Reviews: 281
Age: 1y ago

GY Bayonet Light Bulbs Cool White 6500K B22 LED Bulbs 9.5W 1521 Lumen Ultra Bright Energy Saving 100W Equivalent Non-dimmable 2-Pack

Price: £7.40
Rating: 4.6/5
Reviews: 714
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

13%

Lepro51%
Vanke13%
Energizer12%
HYDONG4%
EVEREADY4%
Linkind3%
Open — no brand owns it (6 brands, 13%)

Led Bulbs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.0MCVR6.1%Products21Brands12Top 5 Brands84%OOS Rate0.0%Rating4.6★Reviews5,575Avg BSR#54

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Top Led Bulbs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

light bulb807K/yr -41.6%3.8% conv.
led bulbs359K/yr -58.9%0.7% conv.
bayonet light bulb239K/yr -31.5%10.2% conv.
led light bulb199K/yr -41.1%2.2% conv.
light bulbs231K/yr -40.7%3.3% conv.
bulbs196K/yr -46.0%2.1% conv.
bulb136K/yr -20.8%2.1% conv.
light bulbs bayonet147K/yr -49.5%7.4% conv.
dimmable light bulb125K/yr -43.0%1.1% conv.
b22 bulb71K/yr -40.4%5.3% conv.

What reviews say buyers love and hate about Led Bulbs

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Brightness/Shine/Glow33%

“Bright light”

Value For Money20%

“Great value”

Quality-Overall14%

“Good quality light”

Advertised Vs Actual Product9%

“as advertised”

Color4%

“The colours are bright”

What buyers complain about

76% of reviews

Durability14%

“Short lived”

Brightness/Shine/Glow13%

“Not enough lighting”

Quality-Overall11%

“Absolute garbage”

Connectivity-Overall9%

“Cant Connect”

Bulb Flicker/Dimming/Color6%

“Too bright”

Led Bulbs return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

57%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

33%

2Brightness/Shine/Glow

15%

3Color

15%

4Compatibility-Overall

5Functionality-Overall

Common Led Bulbs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Led Bulbs 42/100 on Amazon United Kingdom — Skip it. The niche generates £1.4M/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -43.0% over the last 90 days.